Tuesday Aug 02, 2022
FIRST THOUGHT

On Monday, the PGA Tour released its 2022-23 schedule and effectively upped the ante on LIV Golf. A week after the upstart league announced a 14-tournament 2023 schedule with $405 million in prize money, the PGA Tour's 47-event schedule will feature $415 million in purses, not including an additional $145 million in bonus money. Granted there is disparity in the average tournament purse, but the Tour's six invitational tournaments increased their purses by a combined $43.8 million and opening two FedEx Cup Playoffs tournaments increased $5 million, respectively, to $20 million.

> The First Call | Weekend Edition: Join the growing The First Call | Weekend Edition community for free on Substack. The weekender is a recap of the industry's happenings and continues to evolve. And, like The First Call, it's emailed directly to your inbox each Saturday morning. So check it out here.

> Question of the Week: In the July 30 The First Call | Weekend Edition, a poll asks whether the PGA Tour should offer guaranteed contracts to its top players similar to what LIV Golf has been doing. Is there anything that LIV Golf does that the PGA Tour could implement?

Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> Behind MLB’s affinity for the PGA Tour
[Mike Dojc | Forbes | Read]

> Luke Donald takes over for Henrik Stenson as Europe’s Ryder Cup captain
[Doug Ferguson | Associated Press | Read]

> 'I hope we survive it': LPGA players past and present explain importance of talks with LIV Golf
[Beth Ann Nichols | Golfweek | Read]

Design Notes: Tom Fazio’s Pinehurst No. 8 pauses for refreshments
Tom Lehman to renovate historic Adobe at the Arizona Biltmore; Georgia’s McLemore will get a second course from Bill Bergin and Rees Jones; Chris Wilczynski to revitalize Florida’s Killearn
FACT OF THE DAY
DID YOU KNOW ...
In the past four years, PGA Tour Superstore has opened 23 new locations across 13 states, adding 843,779 square feet to the U.S. off-course channel.

Source: Longitudes Group Off Course database
THE INDUSTRY
MindTrak's performance team now delivers insight and leadership across all facets of peak golf performance to continue to enhance the app's platform and mobile solution
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Annual August Sale features savings up to 20 percent off swing evaluations, clubfittings, game plans and lesson packs
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Flyovers allow user to see the shape and elevation of each hole; GPS distances which utilizes elevation data provides accurate slope distance to any point on the course
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Capstone Hospitality to develop and drive membership sales for The Woodlands Club, a recently announced private club option from Nemacolin Resort
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Launched: By the LPGA, a new program to advance inclusion of diverse-owned businesses in procurement opportunities at LPGA headquarters in Daytona Beach, Florida, and at the 2023 Cognizant Founders Cup in Clifton, New Jersey, and 2024 Solheim Cup in Gainesville, Virginia. The LPGA has partnered with Radius Sports Group, a sports and sustainability firm, to work with the tour to actively recruit minority, women, LGBTQIA+, disabled, veteran and service-disabled veteran-owned businesses to participate in tournament and headquarters sourcing opportunities.

Announced: By the PGA Tour, its 2022-23 FedEx Cup Season schedule of 47 tournaments (44 regular season, three FedEx Cup Playoffs) that will conclude with the Tour Championship at East Lake Golf Club in Atlanta, Aug. 21-27. The schedule will offer a record $415 million in official prize money and another $145 million in bonuses, including $75 million for the FedEx Cup. Following the fall events, the Tour will introduce a series of international events that include the top 50 players from the final FedEx Cup Points list, the top performers in the fall and additional eligibility as part of a limited-field, no-cut format.

#QOTD
"In times of great stress or adversity, it's always best to keep busy, to plow your anger and your energy into something positive."
— Lee Iacocca
ICYMI
TFC Inbox: What will the remainder of the 2022 golf year hold?
Now that the majors are over and LIV Golf has launched, readers of The First Call offer their opinions on what can be expected these final five months of the year
CALENDAR

OCTOBER
11-13: Golf Inc. Strategies Summit, Kiawah Island, S.C. | Info

NOVEMBER
6-9: International Association of Golf Administrators, Point Clear, Ala. | Info

JANUARY
23-25: Golf Business Conference, Orlando, Fla.
24-27: PGA Show, Orlando, Fla. | Info

FEBRUARY
6-9: GCSAA Conference and Trade Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

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