Industry News

Nemacolin Resort selects Capstone Hospitality to lead membership programs for The Woodlands Club

(JACKSONVILLE, F.L.) – Capstone Hospitality has been selected by the world-renowned Nemacolin resort to develop and drive membership sales for The Woodlands Club, a recently announced private club option that is deemed to be one of the most high-end, exclusive clubs in the country.

Since 1987, Nemacolin has been recognized as one of the finest resorts in the world, receiving numerous honors and awards from such influential outlets as Forbes Travel Guide, AAA, Travel + Leisure, Modern Luxury, Golf Digest, Golfweek, and many more. The four-season resort features 36 holes of Pete Dye championship golf, sporting clay shooting, fly fishing, a renowned holistic spa, skiing, private landing strip, award-winning dining, wildlife habitats, off-road excursions, an antique car museum, and more than 70 other amenities.

In addition to full access to all resort and members-only facilities, The Woodlands Club member will enjoy a dedicated, 24/7 concierge, as well as a private aviation consultant to curate a custom membership experience, ensuring the highest quality of service levels — each time they step foot on property. All these amenities, as well as exclusive members-only events such as performances from chart-topping artists, make this a truly one-of-a-kind member experience.

Leaning on more than a decade of experience helping private clubs substantially grow their membership base, Capstone has executed a full analysis of the Nemacolin facilities and created a strategic plan that addresses its unique goals and needs.

“The Woodlands Club is a premier luxury option for discerning clientele around the nation who seek an unrivaled private experience with world-class amenities in a beautiful setting,” says Christopher Baran, vice president of sales and marketing at Nemacolin. “Capstone Hospitality has a wonderful track record in helping private clubs and resorts reach their full potential, and we know their results-driven approach will establish The Woodlands Club as one of America’s leading membership options.”

“The grand amenities and bucolic surroundings at Nemacolin make membership within The Woodlands Club one of the most sought-after experiences in the private club industry,” says Brian Friederichs, founder and CEO of Capstone Hospitality. “Our team will employ a modern approach to gaining members that is driven by technology and a unique methodology to ensure The Woodlands Club gets the attention it rightfully deserves.”

Capstone’s talented team works with clubs and organizations across North America, bringing each a customized sales plan, renewed energy, and competitive spirit. The goal is simple: drive membership growth, and set clubs up for long-term success. On average, client clubs enjoy a 407% increase in memberships sold after one year of partnering with Capstone.

The company has partnered with over 70 private clubs in the golf, tennis, resort, boating, and social spaces, helping them experience tremendous growth and financial stability through their proven methods and cutting-edge technologies. The high-profile and respected brands that have benefited from Capstone Hospitality’s services include The Biltmore, The Golf Club of Amelia Island, Concert Golf Partners, Hawks Ridge Golf Club, Pensacola Country Club, and Waynesville Inn and Golf Club, among many others.

To learn more about membership at The Woodlands Club, please visit, call 724-329-6931, or email

To learn more about Capstone please visit, call 904-853-6609, or email Follow on social on Instagram and Facebook.

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About Capstone Hospitality
Capstone Hospitality was founded by former professional golfer Brian Friederichs in 2009. It seamlessly partners with private clubs to implement an innovative and proven method for driving membership sales. The company has gained valuable industry knowledge in a diverse range of markets while working with private clubs across North America. Its comprehensive experience allows staff to deeply understand membership sales and private club needs, bringing a wealth of industry knowledge and using it to customize membership marketing and sales plans for clubs of all sizes. They offer multiple services to develop and drive sales

Capstone’s industry-leading sales team is primarily made up of individuals who come from the world of golf, including former players on the PGA Tour, other professional circuits or collegiate programs.

To learn more, please visit

Austin Zehel
Buffalo Agency