Wednesday Aug 12, 2026
FIRST THOUGHT

A BANNER YEAR — AGAIN

➡️ According to the National Golf Foundation, rounds played in the U.S., through June, have been ahead of or even with every year month in 2025, which set the all-time record. At the year's halfway mark, play is about 4% ahead of this same period a year ago. The NGF reports that the pre-pandemic era record for rounds was set in 2000, but then was topped in 2021, 2023, 2024 and 2025.

POLL OF THE WEEK

CAST YOUR BALLOT
Heading into the PGA Tour's FedEx Cup Playoffs, who is your choice for Player of the Year?
>> Vote

QUESTION OF THE WEEK

PREDICTING THE FUTURE
How do you envision professional golf looking in five to 10 years?
>> Respond

Last week: If you have ever made a legitimate hole-in-one, share your story. Where did it happen, how did you feel and what was the celebration? If you have had more than one, share your favorite. | Read

RECENT DROPS

🎧 | ▶️ CONTENT CLUBHOUSE
Hally Leadbetter | Andrew Wantuck: (Un)Serious business
Guests: Hally Leadbetter and Andrew Wantuck, co-founders of Better Co. and consultants on Netflix's "The Hawk."
Listen | Watch | Archives

🎧 GOLF INNERVIEW WITH ANN LIGUORI
Jason Birnbaum: An instructor's POV on an emerging PGA Tour star
Guest: Jason Birnbaum, director of instruction, Manhattan Woods Golf Academy in West Nyack, New York.
Listen | Archives

ARCHIVES: 🎧 Podcasts | ▶️ Videos

GOLF INDUSTRY NEWS
Sponsored by Jacobsen Ltd., Advance engages golf course superintendents at the start of their careers
Read More
Facility is offering free golf for the first 50 guests on August 12
Read More
Award-winning golf journalist and architecture authority to present at Firestone Country Club
Read More
Coverage begins Aug. 12 at 3 p.m. ET on Peacock and NBCSN, continuing with weekend semifinal and championship match coverage on NBC and Peacock
Read More
Murphy to host selected Signature Departures, GreenGolfBall's new collection of guaranteed golf tours across Ireland
Read More

   

READ, WATCH, LISTEN

➡️ Separating schlock from substance in golf entertainment
Kevin Van Valkenburg | Fried Egg Golf | Read

➡️ 'Club without a course' launches Northeast Ohio golf chapter
Tim Botos | Canton Repository | Read

➡️ Scorched golf courses across England as heatwave takes toll — in pictures
Marc Aspland | The [London] Times | Read

➡️ Michael Block walks off course at senior event, is DQ’d
James Colgan | Golf.com | Read

➡️ Lexi Thompson announces she's pregnant with first child
Beth Ann Nichols | Golfweek | Read

TFC GOLF JOB BOARD

THIS WEEK'S FEATURED LISTINGS

▪️Assistant Golf Professional
Robert Trent Jones Golf Trail at Silver Lakes
Glencoe, Alabama | Info

▪️Manager, Rules and Competition
LPGA
Daytona, Florida (Remote) | Info

▪️Golf Instructor and Coach
Trump National Golf Course
Rancho Palos Verdes, California | Info

▪️ The First Call Job Board
▪️ Buffalo Groupe Job Openings

GOLF IN MOTION MONTHLY

Buffalo Research's new Golf in Motion Monthly tracks year-over-year visitation trends across traditional golf facilities, off-course retail, golf entertainment venues and sporting goods retailers using anonymized movement data from approximately 30 million mobile devices.

Each monthly report is designed to provide the golf industry with a consistent, data-driven benchmark to help operators, brands, investors and industry leaders identify trends, and make more informed business decisions.

The report is free. Upon signing up, you will receive the updated monthly reports straight to your inbox.
>> Sign Up

CALENDAR

SEPTEMBER
29 – October 1: Golf Inc. Strategies Summit, Hilton Head, South Carolina | Info

COMPLETE CALENDAR >

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.