The First Call 08-17-2021

WELCOME TO THE FIRST CALL

Good morning and welcome to Week 2 of The First Call, a daily newsletter dedicated to covering all aspects of the golf industry.
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Betting on new bentgrass

In a 'Transition Zone' region where heat, humidity and freezing temperatures can wreak havoc on a golf course's greens, 2 North Carolina clubs become nation's 1st to implement Pure Eclipse bentgrass that has been in making since 2008.

Fact of the Day

DID YOU KNOW?

The New York metropolitan area has the most off-course golf specialty stores, while Dallas has the largest off-course golf stores. The average New York store is 8,000 square feet, while in Dallas the average store size exceeds 15,000. The U.S. average is 7,600 square feet.

Source: Longitudes Group Off Course database

Learn More

FEATURES

ICYMI: Q&A with Elisa Gaudet

Meet the founder of Women's Golf Day, which unites women around the world through golf, promoting opportunities to introduce the sport to new players.

Seeing the whole picture of a marketing transformation

Lorraine Barber-Miller, chief marketing and e-commerce officer at Philips, joins 'Marketing Today' to discuss the marketing transformation the 130-year-old company is undergoing and the various complexities involved.

Listen

THE INDUSTRY

11th World’s Largest Golf Outing raises $220,000

National fundraising event on Aug. 2 raises money for the Fisher House Foundation

Paul Barjon plays TPT to help earn PGA Tour Card

Barjon uses Red Range 14 Lo driver, fairway wood shafts to finish 15th on Korn Ferry Tour’s 2020-2021 money list

SoftSpikes' Pulsar worn in 3 Tour wins

Respective winners of PGA Tour’s Wyndham Championship, PGA Tour Champions’ Shaw Charity Classic and Korn Ferry Tour’s Pinnacle Bank Championship wore PrideSports' replaceable spikes

Kevin Kisner plays SuperStroke grip in Wyndham win

Kisner played the Traxion Tour 2.0 putter grip in his fourth PGA Tour win

#QOTD

"The best gift you can give yourself is the gift of possibility."

— Paul Newman

EMPLOYMENT

COOL JOB

Revenue Specialist, Business Services – Plus | NBC Universal, Orlando, Fla.

Sales Product Trainer | Callaway Golf Co., Carlsbad, Calif.

Senior Manager Kingdom | TaylorMade Golf Co., Carlsbad, Calif.

Tournament Operations Specialist | PGA Tour, Ponte Vedra, Fla.

CALENDAR

AUGUST
21-24: African American Golf Expo and Forum, Atlanta, Ga. | Info

NOVEMBER
9-10: National Golf Course Owners Association Multi-Course and Resort Operators Retreat 2021, Monterey, Calif. | Info
21-24: World Golf Expo 2021, Hainan, China | Info

JANUARY
25-28: PGA Merchandise Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.