Lorraine Barber-Miller, chief marketing and e-commerce officer at Philips, joins 'Marketing Today' to discuss the marketing transformation the 130-year-old company is undergoing and the various complexities involved.
Lorraine Barber-Miller is the chief marketing and e-commerce officer at Philips, a 130-year-old company in the middle of a large marketing transformation.
Barber-Miller and host Alan B. Hart discuss what makes Philips unique and her background at IBM and ADP before she joined Philips. They also discuss the B2B and B2C complexities of Philips as a business and the global marketing transformation she’s leading.
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