Tuesday Aug 23, 2022
FIRST THOUGHT

For the gamers out there, it's been way too long — OK, only two years — since the last release of the PGA Tour 2K series. The newest version, PGA Tour 2K23, will be launched Oct. 11 and 14 with the return of the G.O.A.T., Tiger Woods, to the game and its cover. Woods will be joined in the game by such players as Justin Thomas, Will Zalatoris, Collin Morikawa, Lydia Ko, Brooke Henderson and Lexi Thompson — and with more to come as downloadable content. There have been upgrades to the game, but one that won't be included — but that many fans might want to see — is a LIV Golf format.

> The First Call | Weekend Edition: Join the growing The First Call | Weekend Edition community for free on Substack. The weekender is a recap of the industry's happenings and continues to evolve. And, like The First Call, it's emailed directly to your inbox each Saturday morning. So check it out here.

> Question of the Week: What changes, if any, would you make to the PGA Tour's FedEx Cup playoffs?

> Poll: Does the PGA Tour need to revamp the FedEx Cup playoffs to make it easier for fans to follow? Vote here.

Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> The murder of a forgotten golf star
[Keely Levins | Golf Digest | Listen]

> Tiger Woods, Rory McIlroy, Jim Furyk in the rain and Bill Haas from the pond: 10 memorable FedEx Cup champs
[Gary Van Sickle | Sports Illustrated / Morning Read | Read]

> PGA Tour 'lifer' Davis Love III finds his voice in LIV Golf controversy
[Adam Schupak | Golfweek | Read]

FACT OF THE DAY
DID YOU KNOW ...
In 2022, Dick's Sporting Goods has opened five locations in its home state of Pennsylvania. That brings the total count to 39 stores in the state.

Source: Longitudes Group
THE INDUSTRY
Idahoan Gabby Lemieux vying to become the first Native American woman to win an LPGA-Epson Tour event; tourney is set for Aug. 26-28 at Coeur d’Alene Casino Resort Hotel
Read More
Mills brings 16 years of experience to the golf shoe company, most recently having worked at Acushnet Company
Read More
Microprints, new color palettes highlight latest collections
Read More
#QOTD
"If you want something you've never had, you must be willing to do something you've never done."
— Thomas Jefferson
ICYMI
Tom Weiskopf: A true original, R.I.P.
TFC's Joe Passov pays tribute to the 1973 British Open champion who battled unfavorable labels throughout his playing career before becoming a recognized, if not underappreciated, course architect. He died on Sunday at 79.
TFC Inbox: Has commissioner Jay Monahan done right by the PGA Tour?
The First Call readers voice their opinions on how the commissioner has handled the PGA Tour vs. LIV Golf situation, along with the LPGA's future and the FedEx Cup playoff format
CALENDAR

OCTOBER
11-13: Golf Inc. Strategies Summit, Kiawah Island, S.C. | Info

NOVEMBER
6-9: International Association of Golf Administrators, Point Clear, Ala. | Info

JANUARY
23-25: Golf Business Conference, Orlando, Fla.
24-27: PGA Show, Orlando, Fla. | Info

FEBRUARY
6-9: GCSAA Conference and Trade Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

THE LAST CALL