Thursday Sep 02, 2021

FIRST THOUGHT

The extended Patrick Cantlay-Bryson DeChambeau duel at the BMW Championship on Sunday was a boon for television ratings. The final round averaged a 2.3 rating and 3.72 million viewers on NBC, making it the highest rating and viewership for the tournament since 2012 (2.5 rating, 3.6 million). The final-round numbers were 2.2/3.44 million in 2020; 2.1/3.15 million in 2019.

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READ, WATCH, LISTEN

> Couples, Mickelson named as U.S. team vice captains
[RyderCup.com | Read]

> How the PGA Tour gutted its own championship
[John Hawkins | Morning Read | Read]

> Patrick Cantlay gives an incredible response on the Bryson DeChambeau heckling issue
[Shane Ryan | Golf Digest | Read]

> Sports Illustrated to launch betting app in Colorado
[Will Yakowicz | Forbes | Read]

> Scottish Government urged to expand pilot of four-day working week
[Katrine Bussey | The Scotsman | Read]

> Golf: Charleston known for its history, restaurants and golf courses
[Tommy Braswell | The Post and Courier | Read]

Precision Pro

Fact of the Day
DID YOU KNOW?
The Los Angeles metropolitan area is the most undersupplied market in the U.S. based on total holes per resident golfer. In short, the courses are crowded there — Los Angeles metro has 284 golfers per hole while the U.S. average is 94.

Source: Longitudes Group Market Value Model 2021
THE INDUSTRY
Sports media vertical, which includes Morning Read, reports growth of 293% year-over-year and now ranks No. 6 across sports media with more than 42 million monthly users
Read More
PGA Riviera Maya Golf Club is located on the Mexican Caribbean in Akumal, Quintana Roo, Mexico; PGA Oceans 4 Golf Club is located on the southeast coast of the Dominican Republic
Read More
Jessica Luo, of Harvard University, and Alex Lin, of Cornell University, earned Academic All-Ivy distinctions and are students of club instructor Patrick Parrish
Read More
Purchase continues to expand company’s footprint in Dallas area
Read More
Contributions highlight new partnership between Youth on Course and NBC Sports Next; Average contribution of $0.36 helped raise $1 million in nine months
Read More
Tournament to be held Sept. 19-25, 2022, at The Colony and Golf Clubs at The Tribute in North Dallas
Read More

Announced: By Drive Shack, that its Puttery will open on Friday, Sept. 3, in The Colony, Texas. The Puttery combines miniature, competitive socializing and immersive adults-only entertainment experience. The Puttery is a two-story, 20,700-square-foot complex that features four themed golf courses, three bars, an outdoor terrace, and multiple lounges and seating areas.

#QOTD
"If you want to truly understand something, try to change it."
— Kurt Lewin
FEATURES
Q&A: Agustin Piza
Agustin Piza is founder and director of Piza Golf, which has been recognized for rethinking how golf facilities are designed and used. Piza was recognized by Forbes as one of the top 100 creative minds from Mexico and Golf Inc. included him in its "Power 2020" issue as an up-and-coming superstar.
TUNING IN

PGA Tour: Tour Championship
Site: East Lake Golf Club, Atlanta, Ga.
Television: Today-Friday, 1-6 p.m. (Golf Channel); Saturday, 1-2:30 p.m. (Golf Channel), 2:30-7 p.m. (NBC); Sunday, noon-1:30 p.m. (Golf Channel), 1:30-6 p.m. (NBC).

LPGA: Solheim Cup
Site: Inverness Club, Toledo, Ohio.
Television: Saturday, 7:30 a.m. to 12:30 p.m. (Golf Channel), 12:30-2:30 p.m. (NBC), 2:30-6 p.m. (Golf Channel); Sunday, 7:30 a.m. to noon (Golf Channel), noon to 1:30 p.m. (NBC), 1:30-6 p.m. (Golf Channel); Monday, noon to 6 p.m. (Golf Channel).

European Tour: Italian Open
Site: Marco Simone Golf Club, Rome, Italy.
Television: Today-Friday, 7:30 a.m. to 12:30 p.m. (Golf Channel); Sunday, 4-6 a.m. (Golf Channel-tape delay); Monday, 3-5 a.m. (Golf Channel-tape delay).

Korn Ferry Tour: Korn Ferry Tour Championship
Site: Victoria National Golf Club, Newburgh, Ind.
Television: Today-Friday, 10 a.m. to noon (Golf Channel); Saturday, 8-10 p.m. (Golf Channel-tape delay); Sunday, 7-9 p.m. (Golf Channel-tape delay).

CALENDAR

NOVEMBER
9-10: National Golf Course Owners Association Multi-Course and Resort Operators Retreat 2021, Monterey, Calif. | Info
21-24: World Golf Expo 2021, Hainan, China | Info

JANUARY
25-28: PGA Merchandise Show, Orlando, Fla. | Info

FEBRUARY
5-10: GCSAA Conference and Trade Show, San Diego, Calif. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL