After weeks of speculation as to what Topgolf Callaway Brands might do with Topgolf, its entertainment driving-range operator, the board announced on Wednesday that it was splitting the company into two businesses. Callaway, a golf equipment and apparel business, first invested in Topgolf in 2006, then bought the company outright in 2021. The announcement caused Topgolf Callaway shares to rise 8.2% to $11.65 in after-hours trading. The separation is expected to be complete by mid-2025.

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IN THIS ISSUE

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QUESTION OF THE WEEK

By winning the Tour Championship, Scottie Scheffler became the first player to win seven times on the PGA Tour since Tiger Woods in 2007. Was Scheffler's feat diminished by the the absence of Jon Rahm, Brooks Koepka and other top LIV Golf players?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.

> Read responses to last week's question.

> Rory McIlroy, Scottie Scheffler to face Bryson DeChambeau, Brooks Koepka in TV battle
[Eamon Lynch | Golfweek | Read]

> Former PGA Tour pro Steve Wheatcroft opens up on alcoholism and suffering from depression, road to recovery
[Adam Schupak | Golfweek | Read]

> LIV Golf announces first four events of 2025, but when they're scheduled says a lot
[Cameron Jourdan | Golfweek | Read]

> Independent Sales Rep
Volvik USA
Alabama | Info

> Tour Truck Driver and Technical Representative | Titleist Golf Club
Acushnet Company — Titleist/Foot Joy
Oceanside, California | Info

> Executive Chef
Shadow Hills Golf Club
Indio, California | Info

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DRIVER$: INSIDE THE GOLF INDUSTRY
Industry legend Barney Adams looks forward
Adams Golf founder, former executive remains an innovative thinker about equipment and the state of the game, which he discusses with co-hosts Jon Last and David Klein
[Listen | More 'Driver$: Inside the Golf Industry' episodes]

GOLF INNERVIEW WITH ANN LIGUORI
Talking Lydia Ko: Olympic gold, LPGA Hall of Fame
Longtime golf writer Ron Sirak joins host Ann Liguori to discuss the 27-year-old New Zealander's recent double accomplishment at the 2024 Paris Olympics
[Listen | More 'Golf Innerview with Ann Liguori' episodes]

SEPTEMBER
30-October 2: Golf Inc. Strategies Summit, Hilton Head Island, S.C. | Info

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