Wednesday Sep 09, 2026
FIRST THOUGHT

SOLHEIM CUP TALKING POINTS

➡️ The last four Solheim Cups have been remarkably close: 14.5–13.5 for Europe in 2019; 15–13 for Europe in 2021; a 14–14 tie in 2023; and 15.5–12.5 for the United States in 2024. That is a combined difference of just six points over four competitions. By comparison, the last four Ryder Cups have been decided by a cumulative margin of 24 points.
➡️ The Americans are searching for their first victory on European soil since 2015, when they won 14.5–13.5 in Germany. Overall, visiting teams are 3-3-1 over the last seven Solheim Cups, dating back to Europe's 18–10 victory in Colorado in 2013.
➡️ This year, the average U.S. player is about a year older than the average European player (29 vs. 28). This snaps a notable trend: in each of the previous 10 Solheim Cups (2007 to 2024), the American squad was younger.
➡️ Teams leading after Day 1 hold an all-time Solheim Cup record of 14-3-1, while teams leading entering singles play are 9-4-0. Six times — most recently in 2023 — the competition has been deadlocked heading into Sunday singles.

POLL OF THE WEEK

TIME FOR A CHANGE?
Despite Great Britain & Ireland's stunning comeback to win the 51st Walker Cup Sunday, the United States still leads the series 40-10-1. Should the Walker Cup expand, similar to the Ryder Cup, so that Great Britain & Ireland includes players from continental Europe?
>> Vote

Last week: Do you like the PGA Tour's move to a two-week match-play format for the Tour Championship starting in 2028? | Results

QUESTION OF THE WEEK

IS THERE AN ANSWER?
The United States holds a 13-1-1 advantage in the Presidents Cup. What changes, if any, would you make in an attempt to make it more competitive?
>> Respond

Last week: What is your opinion of the PGA Tour's revamped Tour Championship plans, which will feature a two-week, match-play format? | Read

GOLF INDUSTRY NEWS
The reveal follows the brands' November 2025 announcement naming B. Draddy and Zero Restriction the official uniform suppliers of the U.S. team for the 2026 and 2028 competitions
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New carry bag pairs traditional waxed canvas with modern stand bag design
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The family includes four models — ZXi7 players irons, ZXi5 players performance irons, the all-new ZXi5+ players distance irons and ZXiU utility irons
Read More
Two new B2B initiatives are designed to simplify the trade-in experience, reward participating golf facilities and eliminate pricing uncertainty
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Through the collaboration, Women’s Golf Day and Shot Scope will highlight the role technology can play in helping women better understand their games
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Butts is responsible for leading all golf operations, while managing a team of 40, at the private Naples, Florida, club
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Fall college golf lineup begins with the Folds of Honor Collegiate; Golf Channel’s collegiate coverage has reached nearly 6 million viewers in 2026, up nearly 10% vs. last year
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More than 12,000 students have been served through free STEAM, college access and career readiness programming since 2025 opening
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Notah Begay III, Sean O’Hair, Matt Every, reigning champion Aidan Thomas, U.S. Open low amateur Travis Vick and Open Championship silver medalist Jin Jeong headline 140-player field
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North Carolina native edges out field of 3,000 to capture title of World Amateur champion
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Michell, who became the UK's youngest female executive chef, will oversee a new menu for Apes Hill
Read More

   

READ, WATCH, LISTEN

➡️ LIV Golf files for bankruptcy protection as it tries to survive in a smaller version
Doug Ferguson | Associated Press | Read

➡️ To whom does LIV Golf owe money? Here are top 30 unsecured creditors
Tim Schmitt | Golfweek | Read

➡️ The history of LIV Golf: An interactive timeline
Golf Digest | Read

➡️ ‘Time will tell’: Jon Rahm offers blunt answers on LIV-PGA Tour future
Kevin Cunningham | Golf.com | Read

➡️ ‘False’ Charley Hull story shut down by her Solheim Cup captains
Alan Bastable | Golf.com | Read

ICYMI
TFC Inbox: The PGA Tour turns to match play for its season finale. Will it work?
The First Call readers debate whether the PGA Tour's new two-week match-play finale in 2028 will bring head-to-head drama or risk ratings drops if stars exit early.
TFC PODCAST / VIDEO NETWORK

RECENT DROPS

🎧 | ▶️ CONTENT CLUBHOUSE
One-Way Ticket: Alissa Kacar
Guests: Alissa Kacar, golf content creator, media personality and social media host of the former Farmers Insurance Open on the PGA Tour.
Listen | Watch | Archives

▶️ GOLF INNERVIEW WITH ANN LIGUORI
Ireland golf boom: Championships put country in global tourism spotlight
Guest: Alison Metcalfe, executive vice president, North America, Tourism Ireland.
Listen | Archives

ARCHIVES: 🎧 Podcasts | ▶️ Videos

TFC GOLF JOB BOARD

THIS WEEK'S FEATURED LISTINGS

▪️Material Manager - CDI
Acushnet Company: Titleist / FootJoy
Montataire, France | Info

▪️Head Golf Professional
The Club at New Seabury
Mashpee, Massachusetts | Info

▪️Retail Merchandiser
World Golf Village: King & Bear
St Augustine, Florida | Info

▪️ The First Call Job Board
▪️ Buffalo Groupe Job Openings

GOLF IN MOTION MONTHLY

Buffalo Research's new Golf in Motion Monthly tracks year-over-year visitation trends across traditional golf facilities, off-course retail, golf entertainment venues and sporting goods retailers using anonymized movement data from approximately 30 million mobile devices.

Each monthly report is designed to provide the golf industry with a consistent, data-driven benchmark to help operators, brands, investors and industry leaders identify trends, and make more informed business decisions.

The report is free. Upon signing up, you will receive the updated monthly reports straight to your inbox.

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CALENDAR

SEPTEMBER
29-30: Golf Inc. Strategies Summit, Hilton Head, South Carolina | Info

OCTOBER
1: Golf Inc. Strategies Summit, Hilton Head, South Carolina | Info

NOVEMBER
8-11: International Association of Golf Administrators Annual Conference | Info
9-11: Golf Business Network Leadership Summit, Pinehurst, North Carolina | Info

COMPLETE CALENDAR >

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.