Tuesday Sep 13, 2022
FIRST THOUGHT

While a traditional television deal will not preclude LIV Golf from succeeding, a U.S. deal would give the upstart an added dose of credibility. According to LIV Golf, 27 networks currently carry the league around the world, though the bulk of its viewership is on its LIVGolf.com and YouTube digital channels. Currently, 85% of its digital channel viewers are based in the United Kingdom or United States and 53% are are under the age of 45. Will Staeger, LIV Golf’s chief media officer, told Sports Business Journal that league officials were expected to have a TV partner for its 2023 season. 

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> Poll: Would you like to see a biennial Ryder Cup-style competition between PGA Tour/DP World Tour players and LIV Golf players? Vote here.

> Question of the Week: An international match competition — Ryder Cup or Presidents Cup — comes down to the final hole, which active golfer, including LIV Golf members, do you want playing for the win?

Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

READ, WATCH, LISTEN

> Dubai Desert Classic loses sponsor amid Chris Kirchner fallout
[Ewan Murray | The Guardian | Read]

> Arizona State's David Puig turns professional, to make pro debut at LIV Chicago
[Brentley Romine | Golf Channel | Read]

> LIV golfers played the BMW PGA in part to earn World Ranking points. So how successful were they?
[Jay Coffin | Golf Digest | Read]

> Born this way: Erin Hills possesses championship DNA
[Tom Mackin | USGA | Read]

Napa is a vintage PGA Tour venue among players, but what's next?
The Fortinet Championship opens the Tour's final wraparound season this week at the Silverado Resort and Spa in California wine country, a popular stop among tour players
How to make the course superintendent’s job easier
In observance of Thank a Golf Course Superintendent Day, The First Call is republishing Bradley Klein's practical solutions to help ease the growing stress points for course superintendents. This originally ran in the Sept. 14, 2021 edition
Eileen Jurczak puts stock in Xonic Golf's game-improvement app
Founder and CEO joins 'The ModGolf Podcast' to share how entrepreneurial lessons she learned while working on the stock exchange trading floor helped her launch iTQ, a golf 'fixes and tips' app
FACT OF THE DAY
DID YOU KNOW ...
The value of Florida homes that are part of real estate developments with courses designed by Robert Trent Jones II and Tom Jackson have increased 108% since 2016.

Source: Longitudes Group green grass database, Zillow historic home values
THE INDUSTRY
Celebrate on social media using #ThankASuper
Read More
New sports, media and entertainment company adds seven integral personnel
Read More
Teens were chosen after participating in the First Tee Leadership Series and Summit, and based on their commitment to personal growth and development as leaders throughout the program
Read More
Collection features 12 styles — four solids, eight patterns — that match the most popular Whiskers lace colors
Read More
Silicon Valley and Bay Area technology companies will compete Sept. 15 at the San Jose, California, club
Read More
Scheffler, who began using the brand's Swing Trainer prior to his run of four wins in 2022, won the Masters and set the PGA Tour single-season record for earnings
Read More
Company also sculpts winner's trophy for APGA Tour St. Louis — Ascension Classic
Read More

Announced: By the International Network of Golf, that Sabrina Andolpho, a social media influencer with more than 190,000 followers on Instagram and TikTok, will lead a seminar, "Building A Social Media Audience," at the ING Fall Forum, Nov. 28-Dec. 1 in Sebring, Florida.

Launched: By Premier Golf, a new brand and website for its golf travel company. They are designed to "modernize Premier Golf’s presentation, ensuring every element of the business aligns with the quality of experiences we provide and our clients have come to expect," said Mike Eaton, Premier Golf marketing manager. The announcement is the first step in a wider investment in the Premier Golf label by parent company Palatinate Group.

#QOTD
"Laughter is the shortest distance between two people."
— Victor Borge
ICYMI
And the winner is ... Scottie Scheffler
The First Call readers offer their thoughts on who should be the PGA Tour's Player of the Year, which ultimately went to the Texan who won four times in 2022, including the Masters
CALENDAR

OCTOBER
11-13: Golf Inc. Strategies Summit, Kiawah Island, S.C. | Info

NOVEMBER
6-9: International Association of Golf Administrators, Point Clear, Ala. | Info

JANUARY
23-25: Golf Business Conference, Orlando, Fla.
24-27: PGA Show, Orlando, Fla. | Info

FEBRUARY
6-9: GCSAA Conference and Trade Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

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