Thursday Sep 17, 2026
FIRST THOUGHT

IN GOOD HEALTH

➡️ According to the National Golf Foundation, the financial health of public facilities and private clubs is trending significantly upward. Nearly three-quarters of both facilities — private at 75% and public at 74% — rate their respective financial health at being "good" or "excellent." That's a far distance from 2009 when those numbers were 39% and 28%, respectively. One of the main contributors has been the heightened amount of participation and play — especially since 2021.

POLL OF THE WEEK

PICK A SIDE
Which team will win the Presidents Cup?
>> Vote

Last week: Despite Great Britain & Ireland's stunning comeback to win the 51st Walker Cup Sunday, the United States still leads the series 40-10-1. Should the Walker Cup expand, similar to the Ryder Cup, so that Great Britain & Ireland includes players from continental Europe? | Results

QUESTION OF THE WEEK

THE ULTIMATE PARTNER
You are playing a member-guest tournament and you can choose any player — man or woman, amateur or pro, living or deceased — to be your partner. Who would you choose?
>> Respond

Last week: The United States holds a 13-1-1 advantage in the Presidents Cup. What changes, if any, would you make in an attempt to make it more competitive? | Read

GOLF INDUSTRY NEWS
New women's team golf league debuts Nov. 8 on ESPN, includes an ABC doubleheader and primetime matches on Ion
Read More
Tyler Rutstein is named as chief marketing officer, Mike Mahar as chief technology officer and John Fizer as senior vice president, investor relations
Read More
STEAM-education program brings K-12 students to Desert Lakes Golf Course in Alamogordo, New Mexico
Read More
Enclave within Bay Hill Estates will feature Triple Stick Golf Club from Love Golf Design and a clubhouse by Peacock + Lewis
Read More
AbbVie introduces Birdies for Brain Health, a purpose-driven PGA Tour campaign that turns birdies into awareness and support for people living with brain health conditions and their care partners
Read More
Limited-edition commemorative boxes and apparel celebrate a century of golf in Myrtle Beach, South Carolina
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Major champion Zach Johnson won the handcrafted design
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Resort's amenities also include two championship golf courses and the Chris Como Golf Academy
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Longhorns' Daniel Bennett and Matt Comegys share men's individual title; Texas' Farah O'Keefe and Demon Deacons' Macy Pate split women's title
Read More

Cabot: The company debuts plans for Cabot Wilds, a 2,500-acre master-planned resort and residential community in Collingwood Corner, Nova Scotia. Developed alongside the Bragg family, the destination centers around an 18-hole riverfront layout crafted by architect Jeff Mingay and is set to open in late 2027. ... New Jersey Golf Foundation: The charitable arm of the New Jersey Section PGA raises $350,000 during its signature fundraising event at Baltusrol Golf Club in Springfield, New Jersey. The organization honors Marc Greenberger with the 2026 Chairman’s Award while directing funds toward PGA HOPE, Special Olympics New Jersey Golf and local youth initiatives. ... Olydoe: The Dallas, Texas, lifestyle brand introduces its Fall 2026 Collection, featuring premium men's golf apparel crafted entirely from natural and traceable fibers. The line provides a polyester-free alternative for golfers and is available online and through select private clubs. ... Travis Club: The private community in Spicewood, Texas, debuts its 18-hole Beau Welling-designed golf course along the shores of Lake Travis. The par-71 layout serves as the centerpiece golf amenity for the 1,500-acre residential development.

EXPANDED NOTES >>

RELATED: Industry press releases | Industry press release videos
RELATED: The First Call / PR Newswire feed

   

READ, WATCH, LISTEN

➡️ Park Service quietly awards contracts to work on President Donald Trump’s takeover of East Potomac golf course
Matthew Daly | Associated Press | Read

➡️ AI golf commentator weathers harsh reviews. Its creator responds
Alan Bastable | Golf.com | Read

➡️ New DPWT schedule will force fascinating Ryder Cup decision
Dylan Dethier | Golf.com | Read

➡️ Texas golf star had an ace on a par-4 (in flip-flops) at Ben Crenshaw's boyhood golf course
Tim Schmitt | Golfweek | Read

TFC PODCAST / VIDEO NETWORK

RECENT DROPS

🎧 | ▶️ CONTENT CLUBHOUSE
One-Way Ticket: Alissa Kacar
Guests: Alissa Kacar, golf content creator, media personality and social media host of the former Farmers Insurance Open on the PGA Tour.
Listen | Watch | Archives

▶️ GOLF INNERVIEW WITH ANN LIGUORI
Ireland golf boom: Championships put country in global tourism spotlight
Guest: Alison Metcalfe, executive vice president, North America, Tourism Ireland.
Listen | Archives

ARCHIVES: 🎧 Podcasts | ▶️ Videos

TFC GOLF JOB BOARD

THIS WEEK'S FEATURED LISTINGS

▪️Material Manager - CDI
Acushnet Company: Titleist / FootJoy
Montataire, France | Info

▪️Head Golf Professional
The Club at New Seabury
Mashpee, Massachusetts | Info

▪️Retail Merchandiser
World Golf Village: King & Bear
St Augustine, Florida | Info

▪️ The First Call Job Board
▪️ Buffalo Groupe Job Openings

GOLF IN MOTION MONTHLY

Buffalo Research's new Golf in Motion Monthly tracks year-over-year visitation trends across traditional golf facilities, off-course retail, golf entertainment venues and sporting goods retailers using anonymized movement data from approximately 30 million mobile devices.

Each monthly report is designed to provide the golf industry with a consistent, data-driven benchmark to help operators, brands, investors and industry leaders identify trends, and make more informed business decisions.

The report is free. Upon signing up, you will receive the updated monthly reports straight to your inbox.

>> Sign Up

CALENDAR

SEPTEMBER
29-30: Golf Inc. Strategies Summit, Hilton Head, South Carolina | Info

OCTOBER
1: Golf Inc. Strategies Summit, Hilton Head, South Carolina | Info

NOVEMBER
8-11: International Association of Golf Administrators Annual Conference | Info
9-11: Golf Business Network Leadership Summit, Pinehurst, North Carolina | Info

COMPLETE CALENDAR >

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.