Wednesday Oct 07, 2026
FIRST THOUGHT

BAYCURRENT CLASSIC NOTEBOOK

➡️ Hideki Matsuyama and defending champion Xander Schauffele lead the marquee field at Yokohama Country Club in Japan. Matsuyama enters on a streak of 34 consecutive made cuts while featuring three top-five finishes this season. Schauffele seeks to become the tournament's first repeat winner following his 2025 victory. Both past champions join a world-class field that includes five former event winners and 16 players ranked inside the top 50 globally.
➡️ Jordan Spieth and Adam Scott arrive in Japan targeting crucial late-season breakthroughs. Spieth, sitting at No. 55 in the FedEx Cup Fall standings, makes his third tournament appearance while hunting for his first top-10 since 2025. Meanwhile, Scott enters off three top-10 finishes this season, including a ninth-place effort at The Open Championship.
➡️ Hosted for the second straight year at Yokohama Country Club, the Baycurrent Classic features a unique composite layout combining 16 holes from the West Course and two from the East Course. Co-sanctioned with the Japan Golf Tour Organization (JGTO), the event spotlights 12 JGTO members alongside six fully exempt Japanese PGA Tour players, including Matsuyama, Takumi Kanaya and Ryo Hisatsune.

POLL OF THE WEEK

THE GAME BETWEEN THE EARS
There is a belief that golf is 90% mental. Do you agree?
>> Vote

Last week: Should international team competition eliminate singles play and consist only of foursomes and fourball matches? | Results

QUESTION OF THE WEEK

HEAD GAMES
What mental exercises do you perform before or during a round of golf?
>> Respond

Last week: What are your takeaways from the 16th Presidents Cup? | Read

GOLF INDUSTRY NEWS
The company will unite seven distinct destinations across four states featuring world-class golf, locations and resort communities with new Reef 365 membership program that extends access and experiences across the portfolio
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Longtime industry executive recognized for leadership, business growth and contributions to golf
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Anderson native brings more than 25 years of private club experience as Kawonu prepares to open in May 2027
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Whitelaw has been appointed as COO and general manager
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Golf course superintendents honored for advocacy efforts, advancement of association priority issues and congressional outreach
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Celebrity golf tournament to celebrate 41st anniversary at Tahoe
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Partnership brings Jack Archer to staff uniforms, Five Iron retail and an exclusive co-branded collection across Five Iron Golf’s U.S. locations
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Scenic 27-hole golf operation in North Augusta, South Carolina, readies for next chapter in its history
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Clubfitting company is joined by broadcaster and noted fitter Doug Smith to test the irons, featuring launch monitor data to break down the key performance metrics
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Gifts each of the 15 players who earned LPGA Tour membership for the 2027 season with a personalized commemorative Sun Mountain staff bag following the Epson Tour Championship
Read More
READ, WATCH, LISTEN

➡️ Good Good Golf: Business as usual after ad fallout
Ellyn Briggs / David Rumsey | Front Office Sports | Read

➡️ LIV Golf in line to get initial investment as it tries to emerge from bankruptcy
Associated Press | Read

➡️ Sergio Garcia let out of LIV Golf contract, but Jon Rahm's deal remains in limbo
Joel Beall | Golf Digest | Read

➡️ Jim Furyk says it will be ‘great’ if Patrick Reed is part of his Ryder Cup team again
Doug Ferguson | Associated Press | Read

TFC PODCAST / VIDEO NETWORK

RECENT DROPS

🎧 CONTENT CLUBHOUSE
Against the Odds: Ryan French, Monday Q Info
Guest: Ryan French, founder and editor of Monday Q Info.
Listen | Archives

🎧 GOLF INNERVIEW WITH ANN LIGUORI
Ireland golf boom: Championships put country in global tourism spotlight
Guest: Alison Metcalfe, executive vice president, North America, Tourism Ireland.
Listen | Archives

ARCHIVES: 🎧 Podcasts | ▶️ Videos

TFC GOLF JOB BOARD

THIS WEEK'S FEATURED LISTINGS

▪️Graphic Design Manager
Francis Ouimet Scholarship Fund
Norton, Massachusetts | Info

▪️Studio Golf Instructor
PGA Tour Superstore
Lady Lake, Florida | Info

▪️COO / General Manager
Shanty Creek Resorts
Bellaire, Michigan | Info

▪️ The First Call Job Board
▪️ Buffalo Groupe Job Openings

GOLF IN MOTION MONTHLY

Buffalo Research's new Golf in Motion Monthly tracks year-over-year visitation trends across traditional golf facilities, off-course retail, golf entertainment venues and sporting goods retailers using anonymized movement data from approximately 30 million mobile devices.

Each monthly report is designed to provide the golf industry with a consistent, data-driven benchmark to help operators, brands, investors and industry leaders identify trends, and make more informed business decisions.

The report is free. Upon signing up, you will receive the updated monthly reports straight to your inbox.

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CALENDAR

NOVEMBER
8-11: International Association of Golf Administrators Annual Conference | Info
9-11: Golf Business Network Leadership Summit, Pinehurst, North Carolina | Info

JANUARY
26: AGM Retail Conference, Orlando, Florida | Info
26-29: PGA Show, Orlando, Florida | Info

COMPLETE CALENDAR >

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.