The First Call 10-15-2026

FIRST THOUGHT

POLL OF THE WEEK

FOR BETTER OR WORSE
Has LIV Golf brought about change that benefitted professional golf?
>> Vote

Last week: There is a belief that golf is 90% mental. Do you agree? | Results

QUESTION OF THE WEEK

LASTING LEGACY
When the dust settles on LIV Golf, what impact will the upstart tour have had on professional golf?
>> Respond

Last week: What mental exercises do you perform before or during a round of golf? | Read

Ben Hogan was one of a kind because he did it his way

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The “Hogan Mystique” is real, and for good reason. TFC contributor Mike Purkey’s “The Immortals of American Golf” examines what made Hogan and 17 other players so distinct.

GOLF INDUSTRY NEWS

GCSAA: Announces 2026 Women’s Leadership Academy participants

Event is designed to help female turfgrass professionals empower their future and inspire peers

BallenIsles CC: Hosts Distinguished Clubs Ideas Summit

Palm Beach Gardens, Florida, club hosted the summit Oct. 6–7, bringing together leaders from top private clubs to discuss the future of club excellence

Tee Times USA: Integrates Golfpac Travel under flagship brand

Decades of destination relationships, custom trip planning, service and exclusive tee times access unite under one platform

Troon | Full Swing: Announce strategic partnership

Multiyear agreement expands access to Full Swing’s KIT launch monitors, range and instruction programs, retail offerings and products across select Troon-affiliated properties

Forrester’s Outerwear| Payntr Golf: Expand FO Rainshedder Collection

The FO Rainshedder RS2 is available beginning Oct. 16 with a retail price of $240

PGA Tour Superstore: Launches holiday gift guide

Retailer curates a variety of gifts at a range of price points

Evermore Orlando Resort: Invests in Grand Cypress Golf with new golf pro shop

Shop builds on nearly 40 years of Jack Nicklaus-designed golf and two distinctive championship courses

Circling Raven GC: Golfweek ranks it as a national top-10 casino course

Heralded Gene Bates designed course achieves highest-ever rating in this category

Perfect Golf Event | Seckinger High: Partner for charity tournament

The Jaguar Turkey Shootout at TPC Sugarloaf will benefit the Buford, Georgia, high school's efforts to construct an on-campus golf practice facility

PGA Jr. League: Championship fields announced

New Mexico to host 12 all-star teams for 17u PGA Jr. League Championship Oct. 21-25; 13u PGA Jr. League Championship tees off at Fields Ranch at PGA Frisco Nov. 11-15

READ, WATCH, LISTEN

➡️ PGA Tour Champions players slam pension elimination: 'It's actually criminal'
Adam Schupak | Golfweek | Read

➡️ Rory McIlroy’s newest sponsorship includes an insane travel perk
James Colgan | Golf.com | Read

➡️ LIV raises ‘anti-competitive concerns’ over DP World Tour ban
David Rumsey | Front Office Sports | Read

ICYMI

TFC Inbox: Keys to scoring well may not be what you think

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The First Call readers reveal how they tackle the mental game, offering routines centered on single swing thoughts, deep breathing and target commitment.

TFC PODCAST / VIDEO NETWORK

RECENT DROPS

🎧 CONTENT CLUBHOUSE
Jaquan Ware: A story of self-belief
Guest: Jaquan Ware, content creator.
Listen | Archives

ARCHIVES: 🎧 Podcasts | ▶️ Videos

TFC GOLF JOB BOARD

THIS WEEK'S FEATURED LISTINGS

▪️Pathways Launch Internship Program
USGA
Liberty Corner, New Jersey | Info

▪️Pathways Discover Internship Program
USGA
Pebble Beach, California | Info

▪️Irrigation Manager
Oasis at Death Valley
Death Valley, California | Info

▪️ The First Call Job Board
▪️ Buffalo Groupe Job Openings

GOLF IN MOTION MONTHLY

Buffalo Research's new Golf in Motion Monthly tracks year-over-year visitation trends across traditional golf facilities, off-course retail, golf entertainment venues and sporting goods retailers using anonymized movement data from approximately 30 million mobile devices.

Each monthly report is designed to provide the golf industry with a consistent, data-driven benchmark to help operators, brands, investors and industry leaders identify trends, and make more informed business decisions.

The report is free. Upon signing up, you will receive the updated monthly reports straight to your inbox.

>> Sign Up

CALENDAR

NOVEMBER
8-11: International Association of Golf Administrators Annual Conference | Info
9-11: Golf Business Network Leadership Summit, Pinehurst, North Carolina | Info

JANUARY
26: AGM Retail Conference, Orlando, Florida | Info
26-29: PGA Show, Orlando, Florida | Info

COMPLETE CALENDAR >

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.