The First Call 10-16-2026

FIRST THOUGHT

POLL OF THE WEEK

FOR BETTER OR WORSE
Has LIV Golf brought about change that benefitted professional golf?
>> Vote

Last week: There is a belief that golf is 90% mental. Do you agree? | Results

QUESTION OF THE WEEK

LASTING LEGACY
When the dust settles on LIV Golf, what impact will the upstart tour have had on professional golf?
>> Respond

Last week: What mental exercises do you perform before or during a round of golf? | Read

Finally, golf clubs that won’t handicap your wallet

As golf club prices soar, direct-to-consumer BombTech Golf delivers quality drivers, irons, and wedges engineered to keep the game accessible and affordable for everyday golfers.

GOLF INDUSTRY NEWS

Noteefy: Launches AI Booking Engine

The platform allows golfers to book tee times directly with courses inside ChatGPT, Claude, and Muse

Shot Scope: LM1 launch monitor delivers new insights into amateur game

Shot Scope announces that the LM1 launch monitor has recorded over 1 million shots every month since hitting the market

Marriott Golf: Showcases Shadow Ridge Golf Club

Palm Desert, California, destination offers premier golf play and instruction

READ, WATCH, LISTEN

➡️ LPGA’s media-rights deals depend on PGA Tour, NFL negotiations
David Rumsey | Front Office Sports | Read

➡️ Jon Rahm’s LIV settlement forfeits all remaining payments
David Rumsey | Front Office Sports | Read

➡️ Deal to save historic boyhood golf course of Ben Crenshaw appears near
Tim Schmitt | Golfweek | Read

➡️ Former Chattanooga women's golf coach files federal lawsuit alleging retaliation
Cameron Jourdan | Golfweek | Read

ICYMI

Ben Hogan was one of a kind because he did it his way

Seated_on_bench,_with_golf_clubs_left_to_right_Byron_Nelson_Dwight_D._Eisenhower_Ben_Hogan_and_Clifford_Roberts_(cropped).jpg

The “Hogan Mystique” is real, and for good reason. TFC contributor Mike Purkey’s “The Immortals of American Golf” examines what made Hogan and 17 other players so distinct.

TFC PODCAST / VIDEO NETWORK

RECENT DROPS

🎧 CONTENT CLUBHOUSE
Jaquan Ware: A story of self-belief
Guest: Jaquan Ware, content creator.
Listen | Archives

ARCHIVES: 🎧 Podcasts | ▶️ Videos

TFC GOLF JOB BOARD

THIS WEEK'S FEATURED LISTINGS

▪️Pathways Launch Internship Program
USGA
Liberty Corner, New Jersey | Info

▪️Pathways Discover Internship Program
USGA
Pebble Beach, California | Info

▪️Irrigation Manager
Oasis at Death Valley
Death Valley, California | Info

▪️ The First Call Job Board
▪️ Buffalo Groupe Job Openings

GOLF IN MOTION MONTHLY

Buffalo Research's new Golf in Motion Monthly tracks year-over-year visitation trends across traditional golf facilities, off-course retail, golf entertainment venues and sporting goods retailers using anonymized movement data from approximately 30 million mobile devices.

Each monthly report is designed to provide the golf industry with a consistent, data-driven benchmark to help operators, brands, investors and industry leaders identify trends, and make more informed business decisions.

The report is free. Upon signing up, you will receive the updated monthly reports straight to your inbox.

>> Sign Up

CALENDAR

NOVEMBER
8-11: International Association of Golf Administrators Annual Conference | Info
9-11: Golf Business Network Leadership Summit, Pinehurst, North Carolina | Info

JANUARY
26: AGM Retail Conference, Orlando, Florida | Info
26-29: PGA Show, Orlando, Florida | Info

COMPLETE CALENDAR >

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.