Monday Nov 22, 2021
FIRST THOUGHT

At the end of 2018, Collin Morikawa, then 21, was ranked No. 2006 in the Official World Golf Ranking.  He turned professional in June 2019 and proceeded to make 22 straight PGA Tour cuts — three shy of Tiger Woods’ record of 25. He has won the 2020 PGA Championship and the 2021 British Open, and gone 3-0-1 on a victorious 2021 U.S. Ryder Cup team. On Sunday, he added the DP World Tour Championship in Dubai to become the first American to win the Race to Dubai — the European Tour’s version of the FedEx Cup. Today, Morikawa is world No. 2.

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READ, WATCH, LISTEN

> Why golfers won't give up their Ecco shoes
[Gary Van Sickle | Morning Read | Read]

> Collin Morikawa’s latest career milestone comes with a unique sense of satisfaction
[John Huggan | Golf Digest | Read]

> 5 ways the LPGA can supercharge its product
[Mike Purkey | Morning Read | Read]

> Jin Young Ko delivers big finish to win LPGA player of year
[Doug Ferguson | Associated Press | Read]

Harnessing the power of design to reinvent golf experiences
Agustín Piza, founder and architect at Piza Golf Design, joins the 'ModGolf Podcast' to share his thoughts on design thinking and its impact on new golf experiences
FACT OF THE DAY
DID YOU KNOW?
Online sales of golf balls have increased 24% from before the COVID pandemic to current day.

Source: Longitudes Group Market Value Model 2021
INDUSTRY NEWS
Through Nov. 29, OnCore Golf is offering a dozen free golf balls with the purchase of 2 dozen
Read More
New fitting studios are opening in Dallas, Columbia, S.C., and Little Rock, Ark.
Read More
Among products listed in The Best Golf Push Carts You Can Buy category
Read More
The national golf league community has grown to more than 800 leagues across 75 cities in just three years
Read More
#QOTD
"I do not know the word 'quit.' Either I never did, or I have abolished it."
— Susan Butcher
CALENDAR

NOVEMBER
22-24: World Golf Expo 2021, Hainan, China | Info

JANUARY
25-28: PGA Merchandise Show, Orlando, Fla. | Info

FEBRUARY
5-10: GCSAA Conference and Trade Show, San Diego, Calif. | Info
19-23: CMAA World Conference and Club Business Expo, San Diego, Calif. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.