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| Tuesday Dec 07, 2021 |
Golf, according to the National Golf Foundation, has been good in 2021, so there will not be a lump of coal to be found in the industry's stocking. Surveys show that golf gifts will be purchased by 25 million people this holiday season. While females account for 25% of all golfers, they represent 33% of gift-givers. Also, 77 percent of the gift givers are under age 50, a group that makes up 60 percent of the total population.
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> More people should know how the Greensboro Six helped change golf forever
[Ward Clayton | Morning Read | Read]
> Private club waitlists are at an all-time high
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> Howard Ward, former golf writer for The Pilot, passes at 84
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> A new solution
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Acquired: By IMG, the European Tour's Acciona Open de Espana. As part of the acquisition, Madrid Trophy Promotion (MTP), the Spanish entity that operates the tournament, will become part of IMG, which will provide support through its golf events division.
Announced: By the PGA of America, a strategic partnership agreement with Legends, which will operate and elevate on-site, online, licensing and corporate merchandising for the PGA’s spectator championships — PGA Championship, Ryder Cup, KPMG Women’s PGA Championship and KitchenAid Senior PGA Championship. As part of the transition, the PGA’s merchandising and licensing department will become part of the Legends Global Merchandise group.
Announced: By ESPN+ and PGA Tour, details for the inaugural season of PGA Tour Live on ESPN+, which adds more than 3,200 new hours of live streaming for a total of more than 4,300 exclusive hours from a 35-tournament schedule. Four live feeds will be provided for each tournament: Main feed — primary tournament-coverage; Marquee Group — showcasing every shot from each player in a select group; Featured Groups — traditional PGA Tour Live coverage of two concurrent featured groups; Featured Holes — a combination of par-3s and iconic or pivotal holes.
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Colin Weston is co-founder of Reviver Sport Entertainment, along with being the creator and host of “The ModGolf Podcast.” He tells of his circuitous route into golf, what he's learned and why listening is such a valuable trait.
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"Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from."
JANUARY
25-28: PGA Merchandise Show, Orlando, Fla. | Info
FEBRUARY
5-10: GCSAA Conference and Trade Show, San Diego, Calif. | Info
18-20: Toledo Golf Show, Toledo, Ohio | Info
19-23: CMAA World Conference and Club Business Expo, San Diego, Calif. | Info
25-27: Colorado Golf Expo, Denver, Colo. | Info
To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.
University of Michigan Golf Course, 1931. pic.twitter.com/tlyaY8Axt1
— Perry Maxwell (@DornickMaxwell) December 6, 2021
