The First Call 12-22-2021

FIRST THOUGHT

As expected, Tiger Woods’ return to competitive golf at the PNC Championship moved the television ratings needle. NBC's broadcast attracted 2.34 million viewers on Saturday and 2.24 million on Sunday, according to ShowBuzzDaily.com. Last year’s weekend figures were 1.51 and 1.49 million, respectively. Woods and his son Charlie, who made their debut in 2020, finished second this year.

Editor's note: In observance of the upcoming holidays, The First Call's final edition of 2021 will be published on Thursday, Dec. 23. We will resume publishing on Monday, Jan. 3.

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READ, WATCH, LISTEN

> Players to get Saudi release with pledge to return to Pebble
[Doug Ferguson | Associated Press | Read]

Year in Review: The First Call's 10 top stories of 2021

Though The First Call launched in August, quite a few stories caught our readers' attention. Today, we reveal the top story of 2021, which looks at one of golf's hardest — and possibly most underappreciated — roles

FACT OF THE DAY

DID YOU KNOW?

In a recent survey of Morning Read e-newsletter subscribers, 34% of the respondents have at least two golfers in their household.

Source: Morning Read Subscriber Survey

THE INDUSTRY

Medinah CC members approve No. 3 Course renovation

Project to be overseen by Ogilvy, Cocking, and Mead, and will commence in 2022

East Coast Women’s Professional Golf Tour to launch Jan. 17

New developmental tour will begin with a Winter Series, then add a summer schedule beginning in May

NFL Alumni Association pro-am set for Feb. 10

Football Hall of Famers Lawrence Taylor and Marshall Faulk among the NFL legends scheduled to participate at Coto de Caza Golf and Racquet Club in Orange County, Calif.

#QOTD

"An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage."

— Jack Welch

CALENDAR

JANUARY
25-28: PGA Merchandise Show, Orlando, Fla. | Info

FEBRUARY
5-10: GCSAA Conference and Trade Show, San Diego, Calif. | Info
18-20: Toledo Golf Show, Toledo, Ohio | Info
19-23: CMAA World Conference and Club Business Expo, San Diego, Calif. | Info
25-27: Colorado Golf Expo, Denver, Colo. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL

The 19th #golf Hole at #AugustaNational was known as “Double or Quits”- the British form of “Double or Nothing”
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Was the additional #golf hole named by #AlisterMacKenzie? Or picked up by #BobbyJones during his travel abroad? 🤔
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Should #golfcourses have a 19th now? pic.twitter.com/7H6I44bV4F
— Golf Course Architecture & History - Evalu18 (@evalu18golf) December 21, 2021