Behind the scenes: AT&T Pebble Beach Pro-Am

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Steve John, AT&T Pebble Beach Pro-Am tournament director and Monterey Peninsula Foundation CEO, joins Sports and Leisure Research Group's Jon Last and David Klein to discuss the evolution of one of the PGA Tour's most revered events. With the COVID-19-driven elimination of spectators and amateurs, we unpack how the event continues to attract sponsors and drive significant support of the foundation's philanthropic mission.

RELATED: A pro-am without the amateurs? Welcome to Pebble Beach 2021

Hit the play button above to listen, and look for more new episodes of Driver$ coming soon to the Morning Read Podcast Network.