Driver$

LATEST EPISODES

Driver$

Delivering the club experience

NCGOA CEO Jay Karen discusses how golf facility owners are evolving in a time of rapid industry change.
Driver$

GCSAA’s Rhett Evans reaches new heights

Association's CEO joins co-hosts Jon Last and David Klein to talk about the evolving role of golf course superintendents.
Driver$

Golftec celebrates 30 years, 20 million golf lessons

Co-founder and CEO Joe Assell joins host Jon Last to discuss where the company started from and where — now with over 250 locations — it is going.
Driver$

A unique case study in golf destination marketing

Sam MacPhail, CEO of Golf Prince Edward Island, joins co-hosts Jon Last and David Klein to discuss the strategies of touting a region that has the most golf courses in Canada per capita.
Driver$

The year ahead in the golf industry

Co-hosts Jon Last and David Klein provide fresh insights from the supply and demand of golf.
Driver$

Why branding is about so much more than a great logo

Derek Sussner, founder of Sussner, joins co-hosts Jon Last and David Klein to discuss how branding is playing a key role in the golf course industry
Driver$

Propelling the PGA of America into a new era

New association president Don Rea Jr. joins co-hosts Jon Last and David Klein to discuss his enthused and energetic vision for the PGA of America
Driver$

John Bryan’s commitment to youth, player development

The U.S. Kids Golf Foundation vice president joins co-hosts Jon Last and David Klein to provide an introspective look at the game’s present and future
Driver$

Reflections from the head of golf’s largest facility management company

Troon CEO Tim Schantz continues to personify the enlightened industry leader and shares some thoughts with co-hosts Jon Last and David Klein

DRIVER$

For over 16 years, Sports & Leisure Research Group has combined an acute knowledge of the golf, sports, travel and leisure markets with a classically trained approach to action oriented marketing research. A unique agency tapping into the expertise of three former national Marketing Research Association (MRA) presidents and a collective 80-plus years of market experience, SLRG has an extensive history of developing and growing leisure businesses through customized insights programs.

Contact: Jon Last, president Website: SportsAndLeisureResearch.com