TFC Week In Review 02-21-2025

THIS WEEK'S EDITIONS OF THE FIRST CALL

QUESTION OF THE WEEK

In observance of the Academy Awards, scheduled for March 2, what three movies would you nominate if there was a Best All-Time Golf Movie category?

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> Responses to the previous question: Share your thoughts on President Donald Trump being asked to join the negotiations between the PGA Tour and Saudi Arabian backers of rival LIV Golf? | Read

BUSINESS

True Spec Golf: Opens Philadelphia location at Intown GC

Brand-agnostic clubfitting company breaks ground with its first location in the Philadelphia area

GCSAA: Husqvarna attains silver partner status

Maker of autonomous mowers joins GCSAA’s Partner Recognition Program

PGA Tour Superstore: Louisville store grand opening set for March 29

Visitors can try out putters and practice their short game on the store's putting greens, while the store also offers lessons from certified teaching pros, clubfitting, interactive simulators for practice and play, along with club repair

CLUBS / COURSES

Atlanta Athletic Club: Earns prestigious Cashman Award

AGM honor for golf shop’s visual merchandising highlights its ‘relentless pursuit of excellence’

Gamble Sands: Unveils new Scarecrow course logo

New course opens Aug. 1; 40 new rooms at the in open this summer

COMPETITION

APGA Tour: Chase Johnson wins Black History Month Classic

Johnson carded a final-round 2-under-par 68 for a one-stroke victory in the second tournament of the 2025 Advocates Professional Golf Association Tour season

Arcis-HBCU Championship: Returns to The Club at Weston Hills

College teams to compete, network, and explore career opportunities Feb. 22-24

Five Iron Golf, Fubo: Announce March Match Play

Tournament, presented in partnership with FuboTV Inc., is a single-player, elimination-style event for golfers of all skill levels; champion to receive a trip to Casa De Campo and a one-year Fubo subscription

Galleri Classic: Bernhard Langer, Stewart Cink, Colin Montgomerie commit

Cink set to make his tournament debut, Langer returns to the Coachella Valley after missing 2024 event due to injury

LPGA: Announces Q-Series dates for 2025

California, Florida and Texas to host three Pre-Qualifying 54-hole competitions

The John Shippen: Kieron Van Wyk sits atop APGA Collegiate Ranking

Top three in ranking to receive invitation to play in The John Shippen Men's Invitational presented by Rocket in June

DESTINATIONS

Lansdowne Resort: Announces new golf travel package

Leesburg, Virginia, destination's Mulligan Golf package is ideal for groups of eight to 24 players

Marriott Golf: A fortress of golf at St. Regis Bermuda Resort

St. George’s, Bermuda, destination features the Five Forts Golf Course

Marriott Golf: Touts Texas' Ritz-Carlton Dallas, Las Colinas

The state's newest Ritz-Carlton is a 400-acre destination that features a pair of championship course

GEAR

Honma Golf: Unveils luxury Beres 09 Collection

Line features Honma’s legendary craftsmanship and technology, and is designed for performance-minded golfers

Sqairz: Baseball shoes now available on Dicks.com

Company launched its GFP baseball / softball footwear line in fall 2024. Shoes are engineered to help players generate more power and efficiency in their movements

Srixon: Introduces latest generation Soft Feel golf balls

Line features an updated FastLayer core and generate increased ball speeds for enhanced distance and feel

Sun Mountain: Unveils the 2025 Eclipse E-Series stand bags

The reinvented series includes the E-2.5, E-3.5 and E-3.5 14-way with retail prices of $249.99, $269.99 and $279.99, respectively

Tour Edge: Unveils the Hot Launch 525 Series

The E and X models cater to a broad spectrum of game-improvement players

True Spec Golf: Tests TaylorMade P790 irons

Brand-agnostic club fitting company compares TaylorMade's 2025 P790 irons to the previous 2023 version

MEDIA

Better Content Co.: New LA Golf commercial stars Bryson DeChambeau

Company creates, produces playful sketch that captures the two-time U.S. Open champion’s obsession with his LA Golf equipment

PEOPLE

GCSAA: Marc Weston, Steven Hammon join GCSAA Foundation Board

Philanthropic organization of GCSAA advances the work of golf course management professionals

New Jersey Golf: Selects Marina Alex, Brian Komline, Steve Foehl to 2025 HOF

Induction will take place on April 29 at Essex County Country Club in West Orange

TECHNOLOGY

Boston Common Golf, Golftec: Partner to bring swing analysis to fans

Golftec branding will be featured on Boston Common Golf’s competition caddy, while Golftec’s OptiMotion technology will be used to provide exclusive breakdowns of matchday swings

Golf.ai: Unveils 3 Ai experiences

Ai Caddie, Ai Scorecard and What’s in My Bag offer real-time performance stats, on-course insights and personalized equipment recommendations

INDUSTRY NOTES

BUSINESS

PGA Tour, Visit Myrtle Beach: Welcome Oneflight International as co-title sponsor of the Oneflight Myrtle Beach Classic, which returns to South Carolina’s Grand Strand, May 8-11 at Dunes Golf and Beach Club.