TFC Week In Review 04-03-2026

FIRST THOUGHT

THIS WEEK'S EDITIONS OF THE FIRST CALL

Monday | Tuesday | Wednesday | Thursday | Friday

QUESTION OF THE WEEK

▪️ What are your expectations and predictions for the 2026 Masters? | Respond

The Starter: Oh Tiger, what will you do next?

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The 15-time major champion continues to make headlines one way or another; Gary Woodland trumps Anthony Kim for best comeback story of the year; Asterisk ... need we say more?

READ

BUSINESS

8AM Golf: Sells Short Game Chef to Range Sports

The sale leverages a scalable base of more than 3,000 members across a range of media platforms

Bobby Jones Links: To manage city of Delray Beach golf courses

Delray Beach and Lakeview golf clubs join Bobby Jones Links as Delray Beach Golf Club, a historic Donald Ross design, undergoes $32 million renovation

Concert Golf Partners: Installs FireFly Automatix robotic mowers

Company implementing the Autonomous Mowing Platform at select clubs in its portfolio, including TPC Monterey at Pasadera in Monterey, California; The Hawthorns Golf & Country Club near Indianapolis; and Plantation Golf and Country Club in Venice, Florida

Golf VX: Partners with Chicago District Golf Association

Collaboration expands year-round access to the game, introduces exclusive member benefits and enhances competitive opportunities through advanced simulator technology

Nicklaus Companies: Closes sale of business to Jack Nicklaus-backed 20 Majors

The sale followed a chapter 11 sale process, which culminated in an auction at which 20 Majors was the successful bidder; The sale was approved by the U.S. Bankruptcy Court for the District of Delaware on March 9

Payntr Golf: Celebrates 5 years of innovation, record growth

Footwear brand marks milestone with continued expansion, tour presence and commitment to performance-driven design

TUGR: Creates tour-specific rankings, data for JGANC

The Universal Golf Rankings' enhanced analytics and exclusive rankings deliver unprecedented insight on players in the Junior Golf Association of Northern California

CLUBS / COURSES

Circling Raven GC: Set to open April 3

Coeur d’Alene Casino amenity unveils new programs, enhancements

El Macero CC: To host El Macero Classic Collegiate Tournament

Hosted by UC Davis and the El Macero, California, club, the tournament will feature 19 universities and be played April 10-12

COMPETITION

Aegean Messinia Pro-Am: Record 75 teams to play in June event

Professionals and amateurs to compete Costa Navarino in Messinia, Greece, June 24-27

American Century Championship: Tickets on sale April 1

Celebrity golf’s top tournament set for July 8-12 at Edgewood Tahoe

JM Eagle LA Championship: Hyo Joo Kim commits

Brooke Henderson, Grace Kim and Minjee Lee headline latest commitments, along with Los Angeles resident and LPGA Tour winner Lizette Salas; Tickets on sale

USGA: 11 past champs among 1,897 entries accepted for U.S. Women’s Open

All of the top 25 players in the world are among the entrants for the 81st eition, to be played June 4-7 at Riviera Country Club in Pacific Palisades, California

DESTINATIONS

Boyne Golf: Receives USA Today 10Best honor

The Michigan destination ranked third in the 10Best Golf Resorts category

Horseshoe Bay Resort: Announces 2026 events lineup

Headlined by nationally recognized musicians and chefs, the year-round calendar brings elevated festivals, live music and culinary experiences to "Big Break" season 24 host resort

Marriott Golf: Desert golf elevated at Adero Scottsdale Resort

Scottsdale destination offers stay-and-play golf package

Marriott Golf: Unlimited golf in Scottsdale

JW Marriott Scottsdale Camelback Inn Resort & Spa announces its Unlimited Golf for Two package that includes rounds at Camelback Golf Club

Marriott Golf Academy: Announces 2 golf school packages

Orlando, Florida, destination offering two- and three-day packages, and guests who book between May 15–September 15 will receive an extra night free

Sea Pines Resort: Recognized by USA Today, Global Traveler

The Hilton Head Island, South Carolina, destination ranks No. 5 in the 2026 USA Today 10Best Readers’ Choice Awards' Best Golf Resorts category, and was named the Best Golf Destination by Global Traveler

Trump Turnberry: Introduces exclusive Lighthouse Membership

The membership offers international golfers preferred access to the Ailsa Course and the wider resort experience set along Scotland’s Ayrshire coastline

EVENTS

Indoor Golf Alliance: Stage is set for 1st indoor golf trade show, conference

International Indoor Golf Trade Show and Conference will debut at Bellagio Resort & Casino in Las Vegas, Nevada, July 7-9

GolfForever: Announces season-opener sale

Brand offering 15% sitewide savings at GolfForever.com April 4-13

GEAR

Ahead: Unveils fall 2026 headwear collection

AeroSphere expansion and 1990s-inspired style define this season

GolfForever: Gives an inside look into Scottie Scheffler's training

The world's No. 1 has a detailed fitness regimen

Sqairz: Launches women’s 2026 golf footwear collection

Line introduces three new models — Freedom LS, Ultra Tour-Lite and Ultra Tour-Lite SL

Srixon: Debuts spring collection celebrating a timeless April tradition

The limited-edition line is inspired by the unmistakable green-and-white color palette synonymous with the Masters

SuperStroke: Gary Woodland wins Texas Children’s Houston Open

The 41-year-old U.S. Open winner earns first victory since 2019 with Zenergy Pistol 2.0 putter grip

True Linkswear: Unveils limited-edition Antigravity+ LE

Footwear brand continues annual tradition of ultra-limited drop that celebrates spring from the Antigravity collection

MEDIA

CBS Sports: Masters on CBS returns for the 71st consecutive year

CBS Sports’ comprehensive multiplatform programming plans feature return of expanded weekend coverage and more than 100 hours of "Masters Live" feeds

NBC Sports: ANWA, Valero Texas Open headline week's golf coverage

Mike Tirico calls final round of Augusta National Women’s Amateur Saturday, April 4 at noon ET on NBC and Peacock; Baseball Hall of Famer Ken Griffey Jr.’s journey as professional sports photographer showcased in "Photographer No. 24," premiering Sunday, April 5 at 1 p.m. ET on NBC

SiriusXM: Kevin Kisner joins 2026 Masters broadcast team

Joining Kisner on the Masters broadcast April 9-12 will be Brad Faxon, Brendon de Jonge and Taylor Zarzour; SiriusXM will air an interview with Jack Nicklaus and son, Jack II — celebrating the 40th anniversary of Nicklaus’ thrilling sixth Masters victory — during first round play on Thursday

PEOPLE

Burnt Store Marina CC: Hires new general manager

Punta Gorda, Florida, club welcomes Alyssa Eshleman, who will oversee all elements of the semi-private facility

Old Westbury G&CC: Hires head golf professional, director of instruction

Old Westbury, New York, club names Chris Gabriele as head golf professional and Carly Newman as director of instruction

Woodholme CC: Hires head golf professional, golf course superintendent

The Pikesville, Maryland, club names Alex Childs as the club’s new head golf professional and Kelsey Baier-Anderson as the golf course superintendent

PHILANTHROPY

Arcis Golf: Launches nationwide ‘Round Up 4 Els For Autism’ campaign

Eighth-year partnership with Els for Autism raises funds through September

GCSAA: Offers a preview of 2026 Rounds 4 Research online auction

Bidding is open April 20-26 with more than 1,200 rounds of golf available

PGA Hope: New Jersey Sea Birds Angling Club launches pledge initiative

Season-long "Points-to-Dollars" charitable initiative supports PGA HOPE (Helping Our Patriots Everywhere), the flagship military program of the PGA of America REACH Foundation

TECHNOLOGY

Full Swing: Gary Woodland wins Texas Children’s Houston Open

Brand ambassador uses two of Full Swing’s flagship products — the Pro 2.0 Simulator and Virtual Green — in his training.

Shot Scope: LM1 accelerates brand’s growth

Introduced as a soft launch at the PGA Show, the LM1 features a price point under $200

The Indoor Golf Shop: Software is unsung hero of indoor golf

Jon Sherman breaks down the advantages of GSPro’s, Trackman’s and SkyTrak’s offerings

INDUSTRY NOTES

MEDIA

4Aces GC: LIV Golf League franchise launches "Behind the Aces," a behind-the-scenes docuseries offering fans an unprecedented look at the personalities, decisions and defining moments shaping the 4Aces throughout the LIV Golf 2026 season. Episodes one and two of the 13-episode series are now available globally on the team’s YouTube channel, with following installments to be released throughout the remainder of the 2026 LIV Golf season. The team is captained by Dustin Johnson and includes Anthony Kim, whose compelling comeback win at LIV Golf Adelaide is featured.

PEOPLE

Legacy Golf Properties: Appoints Tony Re as the new director of golf for Comanche Trace's 27-hole golf course in Kerrville, Texas. Re will begin his position on April 1 after previously serving as director of golf and special projects manager at Fair Oaks Ranch in Boerne, Texas.