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| Friday Jan 21, 2022 |
As trends were suggesting throughout 2021, overall golf participation, according to National Golf Foundation, increased by 600,000 to 37.5 million in 2021. The jump represented a 2% increase and, interestingly, growth was spread evenly between on-course play (12.6 million), on- and off-course play (12.5 million) and off-course play (12.4 million).
> Question of the Week: From the bag drop through to the 19th hole, how can courses improve the golfer experience?
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Assembly Bill 672, which threatened the future of the state's publicly owned golf courses, did not receive enough votes to move out of the Appropriations Committee
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Announced: By World Wide Technology, PGA Tour player Harold Varner III as its newest golf ambassador in a sponsorship agreement that runs through 2024. Varner has the WWT logo on his golf bag at this week's American Express tournament, and will also appear in strategic marketing campaigns. In return, WWT will support Varner’s foundation, the HV3 Foundation.
Selected: By the PGA of America, the technology consulting firm CapTech Ventures as its digital technology services agency. CapTech will work with the PGA of America to manage its data and develop technology to enhance how PGA members and golfers engage with the game, along with providing services at the new PGA headquarters in Frisco, Texas, opening later this year.
Scheduled: By Nexbelt, to exhibit at the PGA Show, Jan. 25-28 in Orlando, Fla. Nexbelt will showcase 26 new belts for 2022, including several new additions to its Braided Series.
Announced: By the PGA of America, the organization is inviting local talent from underrepresented backgrounds to register for PGA JobMatch and be considered for positions that support the PGA Championship (Southern Hills Country Club, Tulsa, Okla., May 17–22), KitchenAid Senior PGA Championship (Harbor Shores, Benton Harbor, Mich., May 24–29) and KPMG Women’s PGA Championship (Congressional Country Club, Bethesda, Md., June 21–26. Registration at PGAImpact.org goes through Feb. 15.
"If you're always trying to be normal, you will never know how amazing you can be."
PGA Tour: The American Express
Site: PGA West (Stadium, Nicklaus Tournament), La Quinta, Calif.
Television: Today-Sunday, 3-7 p.m. (Golf Channel).
LPGA: Hilton Grand Vacations Tournament of Champions
Site: Lake Nona Golf and Country Club, Orlando, Fla.
Television: Today, noon to 3 p.m. (Golf Channel); Saturday, 2-3 p.m. (Golf Channel), 3-5 p.m. (NBC); Sunday, 1:30-2 p.m. (Golf Channel), 2-4:30 p.m. (NBC).
European Tour: Abu Dhabi HSBC Championship
Site: Yas Links, Abu Dhabi, United Arab Emirates.
Television: Today, 3-9 a.m. (Golf Channel); Saturday, 3-8 a.m. (Golf Channel); Sunday, 2-8 a.m. (Golf Channel).
PGA Tour Champions: Mitsubishi Electric Championship at Hualalai
Site: Hualalai Golf Club, Ka’upulehu-Kona, Hawaii.
Television: Today-Sunday, 7-10 p.m. (Golf Channel).
Augusta National, R&A, USGA: Latin America Amateur Championship
Site: Teeth of the Dog, Casa de Campo, Dominican Republic.
Television: Today, noon to 2 p.m. (ESPN); Saturday-Sunday, 11 a.m. to 1 p.m. (ESPN).
JANUARY
25-28: PGA Merchandise Show, Orlando, Fla. | Info
FEBRUARY
5-10: GCSAA Conference and Trade Show, San Diego, Calif. | Info
18-20: Toledo Golf Show, Toledo, Ohio | Info
19-23: CMAA World Conference and Club Business Expo, San Diego, Calif. | Info
20-22: Carolinas PGA Super Show, Greensboro, N.C. | Info
25-27: Colorado Golf Expo, Denver, Colo. | Info
25-27: Chicago Golf Show, Rosemont, Ill. | Info
To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.
