Monday Jan 26, 2026
FIRST THOUGHT

Scottie Scheffler won The American Express Sunday, which should not come as any great revelation because he's dominating the game like Tiger Woods did. The victory was his 20th and he achieved it in just 151 starts, the fewest behind only ... yes, Woods (95). The span between Scheffler’s first win (2022 WM Phoenix Open) and 20th win was 1,442 days, making that gap the second quickest behind only ... yes, again, Woods (1,351 days). Oh, and Scheffler is also the first player since Woods to earn 20 PGA Tour wins under the age of 30.

POLL

▪️ Would you decline a Masters invitation to turn professional? | Vote
▪️ Previous: Do you approve of how the PGA Tour handled Brooks Koepka's return? | Results

QUESTION OF THE WEEK

▪️ What is your ideal setting to watch golf — either remotely or in person? | Respond
▪️ Previous: In LPGA Tour commissioner Craig Kessler's first full season, what do you believe should be his main objectives? | Read

TFC Inbox: Welcome back, Brooks Koepka
The First Call readers are mostly pleased to see the five-time major champion back on the PGA Tour, but differ on the parameters that the Tour set for his return.
Patrick Koenig: One course at a time
The famed golf photographer and record holder joins the show with stories and insight from life on the road, on the course, and behind the camera.
   

TFC PODCAST / VIDEO NETWORK

RECENT DROPS 

🎧 CONTENT CLUBHOUSE
Patrick Koenig: One course at a time
Guest: Patrick Koenig, golf photographer, author and world record holder.
Listen | Archives

🎧  GOLF INNERVIEW WITH ANN LIGUORI
Aaron Stewart carves out his own name in golf
Guest: Aaron Stewart, senior vice president of sports and marketing, Hilton Grand Vacations, and executive director, HGV Tournament of Champions.
Listen | Archives

ARCHIVES: 🎧  Podcasts | ▶️  Videos

GOLF INDUSTRY NEWS
Golfers can experience Callaway’s new Quantum equipment line — drivers, fairways, hybrids, and irons — with complimentary fitting on qualifying purchases
Read More
Brand-agnostic clubfitting company, breaks down what makes the Cobra King TEC Mini driver different with insights from Cobra’s vice president of product architecture
Read More
READ, WATCH, LISTEN

▪️ Scottie Scheffler starts a new season looking like nothing has changed. He wins his PGA Tour opener
[Doug Ferguson | Associated Press | Read]

▪️ Patrick Reed wins in Dubai. Money earned can go toward European tour fines for playing LIV
[Associated Press | Read]

▪️ Stewart Cink wins the PGA Tour Champions’ opener in Hawaii
[Associated Press | Read]

ICYMI
Is golf's participation boom sustainable?
According to the National Golf Foundation, the answer is yes as long as the Tiger Woods boom period from 1999-2003 is carefully monitored.
PGA Show Notes: Johnnie-O seeks to fill the closet
The Genius golf ball brings data analysis to golfers' putting game, while Scott Golf's new putter, The Woody, lives into name.
PGA Show apparel aisles give early peek at 2026
The annual show reveals what is new in apparel, footwear and accessories — and there is plenty to look forward to.
TFC GOLF JOB BOARD

THIS WEEK'S FEATURED LISTINGS

▪️ Sales Rep
Mileseey Golf
Chicago, Illinois | Info

▪️ Mizuno Golf Fitting Technician
Mizuno Corporation of America
Santa Rosa, California | Info

▪️ Brand and Member Marketing Lead
PGA of America
Frisco, Texas | Info

▪️ The First Call Job Board
▪️ Buffalo Groupe Job Openings

CALENDAR

FEBRUARY
2-5: GCSAA Conference and Trade Show, Orlando, Florida | Info
17-21: Club Management Association of America World Conference and Club Business Expo, Anaheim, California | Info

COMPLETE CALENDAR >

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.