ORLANDO, Florida — As interest in golf — no matter in what form — continues its healthy ascent, so goes the annual PGA Show, which continues to accumulate record numbers.
This year's 73rd edition features approximately 1,000 exhibiting golf companies and brands, spread across 1.1 million square feet of exhibition space within the Orlando Orange County Convention Center. There are 30,000 attending industry professionals from nearly 90 countries and all 50 U.S. states are represented. Then there are the 1,000-plus merchandise buyers from over 800 golf facilities and retailers.
Needless to say, there is plenty of ground to cover and new products to see in a few short days. Here are highlights of the latest golf apparel, footwear and accessories that will be appearing in 2026.
Tori Richard is a 70-year-old, family-run resort wear company based in Hawaii making its first PGA Show appearance. Its rich history includes the creation of beautiful Tegaki handprints that were introduced in the early 1970s to fulfill a request of a major department store customer. Crafted in Japan, 12-yard pieces of fabric were strung between bamboo poles and hand painted by teams of artisans. The fabrics made unique dresses and shirts with the guarantee that the wearer would never see another just like it. Other firsts include the development of proprietary Cotton Lawn fabrication, which remains a staple today.
Ted & Kate Golf transforms treasured golf course memories into timeless, hand-drawn works of art. Each piece is designed to be a simple, sophisticated statement and, in addition to artwork, the golf course designs can be put on drinkwear, tote bags and more to make a thoughtful gift for any passionate golfer.
Students Golf’s Course Studies collection goes retro with its latest menswear release. The Heritage Pleated Slack Pant, for example, looks like a classic slack worn by our most stylish golf forefathers, but performs like modern sportswear. The Coordinator polo top takes a mid-century modern twist featuring a boxy, slightly shorter vintage cut for a more fashion-forward look, while still embodying the same attention to fabric and detail.
Skechers introduces three new styles of golf footwear available for men and women. The spiked Blade Tour SI worn by Tour pros, the Pure SI and the Flow SI spikeless shoe in both TwistFit and lace versions. A display showing all the parts of the Blade Tour SI gives you an idea of everything that goes into making a performance golf shoe. A standout piece from the apparel collection is the Hoodless Hoodie, a streetwear inspired long sleeve, full zip second layer.
Primo Golf Apparel is making its third PGA Show appearance, and while it started with golf joggers that have belt loops — the first to do so according to a company representative — the big attraction at its booth was American golfer and YouTube sensation Grant Horvat, signing autographs wearing Primo and his famous big smile.
Original Penguin, worn by golf legends of the past and current Tour winners, is introducing its Birdie Battalion archive collection with the summer/fall offerings. It’s a special vignette inspired by 1960s Munsingwear sweaters designed as collector items. Known for its heritage style, the sweaters will bring timeless personality to the fairway.
Flag & Anthem has its custom-made bomber/varsity jacket on display. U.S. Ryder Cup captain Keegan Bradley drew attention to the jacket when he wore one entering a recent TGL event with his Boston Common team. The jacket has a quilted interior and wool-like body with leather-like sleeves and embroidered raised lettering. It will be available soon, plus Flag & Anthem has the apparel license for all six TGL teams.
Lululemon impressed with a new booth design featuring two shades of green — ivy and fog — that are reflected in the spring color story with golf and tennis pieces releasing to retail from February to April. The pieces will also feature a new embroidered logo that’s elevated and more subtle compared to previous versions. Lightweight, warm and packable quilted vests, super stylish striped track jackets and luxe looking knit polos are a few of the featured items. The fog green color is very versatile and can be worn with a myriad of colors such as grey, tan army or olive greens, white, black and navy. Other standouts in the collection are some playfull designs in T-shirts like Lululemon Golf Club’s Dr. Chipinski graphic.
Feetures is a family owned and operated sock company based in Charlotte, North Carolina, and brings its running sock technology to golfers using Targeting Compression based on how socks work with the foot in motion. When combined with anatomical design, the sock creates a superior custom-like fit. Feetures has been building strong momentum through caddie partnerships, activations at Tour stops like the WM Phonenix Open and growing on-course adoption focused on those who spend long hours on their feet. Its socks can also be customized with custom logos using a 360-print technique.
Johnnie-O is introducing a five-pocket Carmel pant for spring that is made with a cotton/sateen/spandex blend in agave green. We like it paired with the off white, snap-front, reversible poly fill vest made with a cotton/linen/polyester/spandex fabrication that has a seersucker look to it. There’s also a new hoodie and quarter-zip top featuring ribbed nylon that gives it texture and elevates the look. The look will come in six colors, including a trendy sublime green.
