Friday Jan 30, 2026
FIRST THOUGHT

Justin Rose took advantage of a benign North Course in the opening round of the Farmers Insurance Open Thursday. Rose posted a 10-under 62 to hold the solo lead. Now the real work begins. While Rose holds or shares the first-round lead on the PGA Tour for the 21st time, he is 2-for-20 in converting those leads into wins (2010 Memorial Tournament presented by Workday / 2011 BMW Championship). Other notables:
▪️ It's Rose's sixth lead/co-lead at the Farmers Insurance Open, the most leads/co-leads after any round at the event since 2016 (next: 4 / Jon Rahm).
▪️ At 45 years, 5 months, 30 days, marks the first time in 21 years a player 45 years or older has held the 18-hole lead/co-lead at the Farmers Insurance Open (first since: Tom Lehman/2005/45 years, 10 months, 13 days)
▪️ Since 1988, the Farmers Insurance Open has had only one winner who held the first-round lead/co-lead and went on to win: Patrick Reed (2021).

POLL

▪️ Would you decline a Masters invitation to turn professional? | Vote
▪️ Previous: Do you approve of how the PGA Tour handled Brooks Koepka's return? | Results

QUESTION OF THE WEEK

▪️ What is your ideal setting to watch golf — either remotely or in person? | Respond
▪️ Previous: In LPGA Tour commissioner Craig Kessler's first full season, what do you believe should be his main objectives? | Read

TFC PODCAST / VIDEO NETWORK

RECENT DROPS 

🎧 | ▶️ CONTENT CLUBHOUSE
Patrick Koenig: One course at a time
Guest: Patrick Koenig, golf photographer, author and world record holder.
Listen / WatchArchives

🎧  GOLF INNERVIEW WITH ANN LIGUORI
Aaron Stewart carves out his own name in golf
Guest: Aaron Stewart, senior vice president of sports and marketing, Hilton Grand Vacations, and executive director, HGV Tournament of Champions.
Listen | Archives

ARCHIVES: 🎧  Podcasts | ▶️  Videos

   

GOLF INDUSTRY NEWS
NGF’s member-only overview features golf participation and course supply data along with rounds information for 2025
Read More
MGI becomes the category-exclusive electric golf caddy partner of the Golf Fitness Association of America in an effort to advance health, fitness and walking in golf
Read More
As part of the multiyear partnership, Ford is launching the "Power Her Drive" mentorship program
Read More
Strategic partnership unites the leaders in collegiate data and live streaming to raise the visibility of the sport
Read More
Company receives honor for the 12th consecutive year
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Kapalua Golf’s Plantation Course golf shop is named among best in the 2026 AGM Platinum Awards — Top 100 Golf Shops
Read More
Coeur d’Alene Tribe-owned course designed by Gene Bates earns Top 100 ranking
Read More
Four-day junior camps at Leesburg, Virginia, destination offer instruction, swimming, and other activities
Read More
The brand-agnostic clubfitting company does a deep dive on the new wedges, taking five different grinds out to the practice green to test real turf interaction and shot versatility
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Georgia destination is part of Marriott’s Autograph Collection and welcomes early planners to secure their spring golf escape
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Past champions Stephen Ames, Joe Durant, Lee Janzen, Scott Parel, Kenny Perry and Kirk Triplett set to return to Naples, Feb. 13-15, for the PGA Tour Champions event
Read More
READ, WATCH, LISTEN

▪️ 'The grass isn't greener': Players see Patrick Reed's return as another sign that PGA Tour is on the right track
[Tod Leonard | Golf Digest | Read]

▪️ Will new-look LPGA broadcasts bring in viewers? FM CEO is gambling so
[Beth Ann Nichols | Golfweek | Read]

ICYMI
Brooks Koepka’s savvy business move
Say what you will about the five-time major champion, but the jump he made to LIV Golf in 2022 was right for him. And so is his PGA Tour return.
ON TOUR

PGA Tour: Farmers Insurance Open
Site: San Diego, California.
Courses: Torrey Pines South and North.
Television [ET]: Friday, 3-7 p.m. (Golf Channel); Saturday, 1-3 p.m. (Golf Channel), 3-6:30 p.m. (CBS); Sunday, 1-3 p.m. (Golf Channel); 3-6 p.m. (CBS).

LPGA Tour: Hilton Grand Vacations Tournament of Champions
Site: Orlando, Florida.
Course: Lake Nona Golf & Country Club.
Television [ET]: Friday, 11:30 a.m. to 2:30 p.m. (Golf Channel); Saturday, 2:30-3 p.m. (Golf Channel app), 3-5:30 p.m. (Golf Channel); Sunday, 1-2 p.m. (Peacock), 2-4 p.m. (NBC).

DP World Tour: Bapco Energies Bahrain Championship
Site: Al Mazrowiah, Bahrain.
Course: Royal Golf Club.
Television [ET]: Friday, 3:30-8:30 a.m. (Golf Channel); Saturday, 4-8:30 a.m. (Golf Channel); Sunday, 3:30-8:30 a.m. (Golf Channel).

COMPLETE SCHEDULE >

TFC GOLF JOB BOARD

THIS WEEK'S FEATURED LISTINGS

▪️ Sales Rep
Mileseey Golf
Chicago, Illinois | Info

▪️ Mizuno Golf Fitting Technician
Mizuno Corporation of America
Santa Rosa, California | Info

▪️ Brand and Member Marketing Lead
PGA of America
Frisco, Texas | Info

▪️ The First Call Job Board
▪️ Buffalo Groupe Job Openings

CALENDAR

FEBRUARY
2-5: GCSAA Conference and Trade Show, Orlando, Florida | Info
17-21: Club Management Association of America World Conference and Club Business Expo, Anaheim, California | Info

COMPLETE CALENDAR >

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.