DEARBORN, Mich. and DAYTONA BEACH, Fla. (Jan. 29, 2026) – Ford Motor Company and the LPGA today announced a new multi-year partnership that goes beyond traditional sponsorship to invest directly in the future of women’s golf. As the new Official Vehicle of the LPGA Tour, Ford is launching the "Power Her Drive" mentorship program, an initiative designed to support the professional and personal development of athletes early in their careers.
“At Ford, we believe in the power of human capability and potential,” said Lisa Materazzo, chief marketing officer, Ford Motor Company. “By teaming up with the LPGA Tour in a completely new way, we’re not just sponsoring tournaments, but we're investing in the careers and futures of the next generation of professional athletes.”
“I couldn't be more proud of this partnership, and I can't wait to see where it takes us, and the incredible athletes in the years ahead,” Materazzo added.
This expanded partnership builds on the relationship established in 2024, combining Ford’s belief in human potential with the LPGA’s mission to elevate women and girls. Rather than focusing solely on brand visibility, Ford will utilize its status as Official Vehicle to provide resources, career coaching, and leadership development to rookies and second-year players, ensuring their success extends beyond the course.
“Ford has already been an incredible partner to the LPGA, and this new agreement represents a meaningful expansion of that relationship,” said LPGA Commissioner Craig Kessler. “From their commitment as a tournament title sponsor to their broader investment in our athletes and our platform, Ford shares our belief in access, opportunity, and long-term impact. We’re proud to build on this partnership as we work together to support today’s athletes and help shape the future of the game.”
Developing Future Leaders
The Power Her Drive program will serve as a year-round resource for athletes navigating the transition to professional sports supported by Ford and focused on LPGA athletes in the first two years of their professional careers. Designed to invest in the whole athlete, the program will provide participants with access to mentorship, professional development and resources intended to support long-term success both during their competitive careers and beyond.
Drive On storytelling to spotlight athletes and shared values
As part of the partnership, Ford will serve as a presenting partner of LPGA storytelling initiatives that highlight athlete journeys, perseverance, and the pursuit of dreams. Through original digital and social content distributed across LPGA platforms, the collaboration will showcase how shared values of resilience, confidence and belief connect Ford and LPGA athletes both on and off the course. Ford has served as title partner of the Ford Championship presented by Wild Horse Pass since 2024. The 2026 Ford Championship will be contested March 26–29 at Whirlwind Golf Club’s Cattail Course.
Additional details on these partnership activations and initiatives will be announced throughout the season.
About Ford Motor Company
About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities, and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company offers freedom of choice through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles (“EVs”) along with embedded software that defines always-on digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, the Company provides financial services through Ford Motor Credit Company. Ford employs about 170,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com
About the LPGA
The Ladies Professional Golf Association (LPGA) is the world’s premier women’s professional golf organization. Created in 1950 by 13 pioneering female Founders, the LPGA, whose Members now represent nearly 40 countries, is the longest-standing professional women’s sports organization. Through the LPGA Tour, the Epson Tour, the LPGA Professionals, and a joint venture with the Ladies European Tour, the LPGA provides female professionals the opportunity to pursue their dreams in the game of golf at the highest level. In addition to its professional tours and teaching accreditation programs, the LPGA features a fully integrated Foundation, which provides best-in-class programming for female golfers through its junior golf programming, LPGA*USGA Girls Golf, and its LPGA Amateurs division, which offers its members playing and learning opportunities around the world. The LPGA aims to use its unique platform to inspire, transform and advance opportunities for girls and women, on and off the golf course.
Follow the LPGA online at www.LPGA.com and download its mobile apps on Apple or Google Play. Join the social conversation on Facebook, X (formerly known as Twitter), Instagram and YouTube.
Media Contacts
Dan Barbossa
Ford Motor Company
Dbarbo21@ford.com
J.D. Sterba
LPGA Communications
Jd.sterba@lpga.com