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| Monday Jan 31, 2022 |
Golf course renovations are a thing these days and, according to the recent "Golf Facility Market Trend Watch" report commissioned by the American Society of Golf Course Architects and conducted by Sports and Leisure Research Group, 56 percent of architects expect a renovation revenue increase over the next two years. A four-year low 11 percent expect revenues to be down.
> Question of the Week: Do you believe the PGA Tour's best players should be supporting this week's AT&T Pebble Beach Pro-Am instead of playing in the Saudi International?
Send replies on this question or other topics to shall@morningread.com. To be considered for publication, your response must include first and last name, along with city and state of residence. Read last week's responses.
Follow The First Call
> The Saudis aren't paying players for silence. We must listen for the lies
[Eamon Lynch | Golfweek | Read]
> The APGA Tour, a decade after its founding, braces for its first shot at a national TV audience
[Tod Leonard | Golf Digest | Read]
> Fairway philosophy: A professional thinker explains why there's a philosopher hiding in every golfer
[TGJ Podcast | Listen]
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Noticeable absence of numerous big-name brands at the 69th gathering in Orlando allows smaller companies to capitalize on opportunity to attract attendees' attention
PGA SHOW 2022 RECAP > PGA Show returns in person with 'boutique feel' > Q&A: Golftec CEO Joe Assell > F45: The next revolution in golf fitness? > Club Car's Tempo Walk weds push cart, caddie concept > NGF releases positive trends not seen since the Tiger Woods era > PGA Show offerings run the gamut > An unlikely winning Vibe at PGA Show > Success in golf's name game can pay off |
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In response to whether 'hot lists' and online reviews factor into club-buying decisions, readers of The First Call offer varied opinions
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Announced: By Blue Tees Golf, maker of golf rangefinders and accessories, its exclusive agreement with Platinum Golf Supplies, a supplier in Australia and New Zealand.
Announced: By Coca-Cola Beverages Florida, the fourth largest Black-owned business in the United States, that it will serve as presenting sponsor for the inaugural Jim Thorpe Invitational, Feb. 25-27 at Omni Orlando Resort at ChampionsGate in Orlando, Fla.
Signed: By Stephens, an independent financial services firm, LPGA player Brooke Matthews to a multiyear sponsorship agreement. The Stephens logo will appear on Matthews’ golf apparel during tournament play through 2024 and she will participate in Stephens’ corporate events, client outings, advertising and social media.
Announced: By Nexen Tire America, maker of high-performance passenger, SUV/light truck and winter tire technology, a continuation of its brand-ambassador partnership with Yaeeun Hong, which began in 2020. Hong will represent the brand for the first time on the LPGA Tour in 2022.
Voted: By the Golf Writers Association of America, Collin Morikawa, Nelly Korda and Phil Mickelson as the respective winners of the organization's 2021 player of the year awards. Morikawa was voted Male Player of the Year for the first time; Korda earned Female Player of the Year honors for the first time; and Mickelson was voted Senior Player of the Year for the first time. The trio will be honored at the 48th GWAA Awards Dinner in Augusta, Ga., on April 6.
Selected: By the International Network of Golf, the winners in the 28th ING Industry Honors awards program's 10 categories. Winners were: Business Achievement — Mike Whan, CEO, USGA; Player Development — Jay Golden, PGA member; Print Advertising — Omni Homestead Resort, “You Paused. Now Play.”; Product Ingenuity (Emerging Companies – Golf Equipment) — High Heat 257+ Turf Glider Sole; Product Ingenuity (Market Leaders – Golf Equipment) — Tour Edge Exotics 721 hybrid; Product Ingenuity (Soft Goods/Accessories) — Sun Mountain Eco-Lite golf bag; Product Ingenuity (Technology) — Blue Tees Golf; Product Ingenuity (Training Products) — The Putting Arc; TV Commercial — LPGA, “This Is For Every Girl”; Against All Odds — Footcaddy.
Selected: By the PGA of America, 10 PGA members for its 2022-2023 PGA LEAD, the association’s leadership development program, created to identify, mentor and develop diverse PGA members. The members are: Carly Peters, Quaker Ridge Golf Club, St. James, N.Y.; Mike Armes, Pinnacle Country Club, Davenport, Iowa; Sarah Pravecek, Wilderness Ridge Country Club, Omaha, Neb.; Amberlynn Dorsey, Players Tour, Dana Point, Calif.; Nikki Prichard, Arrowood Golf Course, Santa Clara, Calif.; Nicholas Knee, Sandia Golf Club, Albuquerque, N.M.; Clay Myers II, The Clubs at Prestonwood Hills, Dallas, Texas; Cody Sinkler, The Club at Quail Ridge, Three Rivers, Minn.; Chas Holmes, Yakima Country Club, Yakima, Wash.; Jennifer Parker, Coquille Valley Elks Golf Club, Menifee, Calif.
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Joe Assell started Golftec in the basement of the Cherry Hills Country Club clubhouse in 1995. It has grown to become the largest instruction and club-fitting company in the world, with more than 700 coaches working at 220 facilities in 6 countries
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Mark Wolf brings Vibe speaker/tumber to Orlando last minute, leaves with top award; E-Z-Go turns to lithium batteries; Gimme Tape takes guess work out of short putts
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"If you want to conquer the anxiety of life, live in the moment, live in the breath."
FEBRUARY
5-10: GCSAA Conference and Trade Show, San Diego, Calif. | Info
11-13: West Michigan Golf Show, Grand Rapids, Mich. | Info
18-20: Toledo Golf Show, Toledo, Ohio | Info
19-23: CMAA World Conference and Club Business Expo, San Diego, Calif. | Info
20-22: Carolinas PGA Super Show, Greensboro, N.C. | Info
25-27: Colorado Golf Expo, Denver, Colo. | Info
25-27: Chicago Golf Show, Rosemont, Ill. | Info
JANUARY 2023
24-27: PGA Show, Orlando, Fla. | Info
To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.
