Tuesday Feb 24, 2026
FIRST THOUGHT

Three talking points for the Cognizant Classic in The Palm Beaches:
▪️ Reigning champion Joe Highsmith returns to PGA National Resort where he earned his maiden PGA Tour title with a two-stroke victory over Jacob Bridgeman and J.J. Spaun. In the 12 months since, Spaun won the U.S. Open and made the U.S. Ryder Cup, while Bridgeman won last week's Genesis Invitational for his first Tour title.
▪️ 18-year-old Blades Brown will be making his second start of the season as a sponsor exemption. He finished T18 at the American Express.
▪️ The field includes eight of the top 50 players in the Official World Golf Ranking. The highest is Ryan Gerard (26th). Also, the field includes six players who won on the DP World Tour last season — Dan Brown, Haotong Li, John Parry, Kristoffer Reitan, Adrien Saddier and Aaron Rai.

POLL

▪️ Which is the better schedule swing on the PGA Tour? | Vote
▪️ Previous: How much would you pay for one round of golf? | Results

QUESTION OF THE WEEK

▪️ What are the key ingredients to the ideal buddy trip? | Respond 
▪️ Previous: Anthony Kim, 40, won LIV Golf Adelaide, his first win since 2010, a period that included a 12-year absence from professional golf. In your opinion, where does that rank among all-time golf comebacks?
Read

Why SeeMore was ahead of its time
Zero torque putters are all the rage these days — and SeeMore Putter Co. has its own with the new SKx and SBx models — but the brand was manufacturing blade putters that essentially featured the spec as far back as when Payne Stewart won the 1999 U.S. Open.
TFC PODCAST / VIDEO NETWORK

RECENT DROPS 

🎧 | ▶️  CONTENT CLUBHOUSE
Gabe Aluisy: Building authority from scratch
Guest: Gabe Aluisy, founder and host of "Let's Play Thru" YouTube channel.
Listen / WatchArchives

🎧 GOLF INNERVIEW WITH ANN LIGUORI
Stephen Ames: The senior life
Guest: Stephen Ames, PGA Tour Champions player.
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🎧 ROAD TO AUGUSTA
Now on the tee, from Durham, North Carolina ...
Guest: Ward Clayton, host.
Listen

ARCHIVES: 🎧  Podcasts | ▶️  Videos

   

GOLF INDUSTRY NEWS
The number of golf facilities and courses in the U.S. has held steady for five years at around 14,000 and 16,000. Also, course closures have fallen to their lowest counts since 2004
Read More
After retiring from the LPGA Tour in 2023, Wie West returning to league that will launch in winter 2026-27
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A grant from The FairWays Foundation helped 127 golf courses across the country joined other participants to set aside vital habitat for the migrating creatures
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New resort development to include first PGA of America Golf Academy in South America
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The Palm Beach Gardens, Florida, club raised more than $90,000 for the national breast cancer research organization  
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16-time Emmy Award-winning broadcaster to receive the Tim Rosaforte Distinguished Journalist Award on Feb. 25
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One of North America’s largest destination golf resorts will be a part of the annual Readers’ Choice Awards
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The adults-only Luxury Collection, all-inclusive resort redefines Caribbean sophistication
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Michael Bamberger leads the charge with two first-place honors; Nick Piastowski wins for best short feature; Five different Golf magazine/Golf.com writers are honored for outstanding work in Golf Writers Association of America Writing Contest
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South Carolina native earns breakthrough PGA Tour win with Zenergy 2.0PT putter grip
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READ, WATCH, LISTEN

▪️ The endearing madness of Viktor Hovland
[Kevin Van Valkenburg | Fried Egg Golf | Read]

▪️ The Undercover Pro: How a lot of us feel about Brooks coming back
[Golf Digest | Read]

▪️ Port Authority: 2026 BJA recipient much more than a prolific champion
[David Shefter | USGA | Read]

ICYMI
Gabe Aluisy: Building authority from scratch
The founder of the "Let's Play Thru" equipment reviews YouTube channel shares how he built a trusted consumer advice empire from a struggling small business.
TFC Inbox: Putting Anthony Kim's comeback into context
Winning after a 12-year hiatus is impressive, but The First Call readers
TFC GOLF JOB BOARD

THIS WEEK'S FEATURED LISTINGS

▪️ Head Men's Golf Coach | Part-time
Hope College
Holland, Michigan | Info

▪️ Customer Service Agent
PGA Tour
Ponte Vedra Beach, Florida | Info

▪️ Compensation and Performance Analyst
PGA of America
Frisco, Texas | Info

▪️ The First Call Job Board
▪️ Buffalo Groupe Job Openings

CALENDAR

MARCH
3: Ohio Golf Course Owners Association Conference, Mansfield, Ohio | Info
4: ForeUp Digital Summit | Info
9-13: ASGCA Design Boot Camp, Pinehurst, North Carolina | Info
23-25: Asia Golf Tourism Convention, Thailand | Info

COMPLETE CALENDAR >

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.