Tuesday Feb 28, 2023
FIRST THOUGHT

For the longest time, golf has been stereotyped as a game for aging men. But the latest numbers from the Physical Activity Council and National Golf Foundation, show that is certainly not the case. Since 2019, the largest area of growth in the game has been among youth 6 to 17 years old (over 900,000 new on-course participants / 36% growth). Females were the third largest segment (800,000 / 15%).

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> Question of the week: With the Arnold Palmer Invitational on tap this week, what is your favorite story regarding The King?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with city and state of residence. Read last week's responses.

READ, WATCH, LISTEN

> LIV Golf’s TV debut was a ratings disaster
[Jeremy Layton | New York Post | Read]

> The .500 rule is coming to NCAA Division I women's golf
[Brentley Romine | Golf Channel | Read]

> Here’s what Wichita’s new director says golfers can expect at city courses in 2023
[Matthew Kelly | Wichita Eagle | Read]

TFC PODCAST NETWORK

GOLF INNERVIEW WITH ANN LIGUORI
Honda Classic's Ken Kennerly talks the future of the PGA Tour event
Tournament's executive director emeritus joins host Ann Liguori to talk about the PGA Tour stop's past, present and future
[Listen | More 'Golf Innerview with Ann Liguori' episodes]

THE MODGOLF PODCAST
Perseverance, pivoting and the ability to adapt
Ryan Engle, founder and CEO of Golf+, joins host Colin Weston to share how his love for writing code and playing golf led to the creation of his company's VR gaming platform
[Listen | More 'The ModGolf Podcast' episodes]

GOLF INNERVIEW WITH ANN LIGUORI
How Alexa Phung, Ava Estrella earned tickets to Augusta National
The girls qualified for April's Drive, Chip and Putt National Finals and join host Ann Liguori to talk about their experiences and expectations
[Listen | More 'Golf Innerview with Ann Liguori' episodes]

INDUSTRY NEWS
U.S. Bank will donate five Youth on Course memberships for every birdie Morikawa makes during the 2023 PGA Tour regular season and playoffs
Read More
Operator commits to achieve ACSP golf certification for all courses, elevates commitment to environmental stewardship
Read More
David Martin is named GM of Butler’s Golf Course in Elizabeth Township, Pennsylvania; Gregory Smith is named GM of Winchester Country Club in Winchester, Virginia
Read More
Gorman Golf Media launches Under Par Golf Media, a digital platform featuring golf content that includes a weekly email newsletter and social media platforms
Read More
Partnership with Sharp Focus Nutrition highlights on-course nutrition
Read More
Outer Bank coast has everything needed to fashion a package full of food, fun and folic with a collection of locally owned restaurants and golf at no less than five area courses
Read More
Brand ambassador won in a playoff against Eric Cole, earning $1,512,000 in his first victory in seven years and moving to sixth in the FedEx Cup standings
Read More
Howell III becomes the first tour player to win with new heel-toe weighted blade that earned a gold medal on Golf Digest’s 2023 Hot List (Best Blade Putters)
Read More

Bank of Hope LPGA Match-Play: A limited number of VIP ticket packages are available for the May 24-28, 2023 tournament at Shadow Creek in Las Vegas. Tickets go on sale to the public on March 3 at 10 a.m. PT. Ticket packages start at $149.

PGA Tour: Joins the Leadership Circle of the National Council on Problem Gambling (NCPG), while also renewing its platinum membership with the national nonprofit organization that serves as the national advocate to mitigate gambling-related harm. Also, the PGA Tour will roll out a cross-platform marketing campaign in support of NCPG’s Problem Gambling Awareness Month in March.

United States Golf Association: Entries are open for the second U.S. Adaptive Open Championship, to be contested July 10-12, 2023 at Pinehurst Resort & Country Club’s Course No. 6 in the Village of Pinehurst, North Carolina. Entries will close on May 3 and the championship is open to both male and female professional and amateur golfers with a World Handicap System Handicap Index of 36.4 or less and an eligible impairment confirmed by a WR4GD Pass. Online entry is available here.

#QOTD
"The road to success is always under construction."
— Arnold Palmer
ICYMI
SI debuts world golf ranking system that factors in LIV Golf
Sports Illustrated, in collaboration with Golf Intelligence, creates a system that puts more weight on recent performance and recognizes the results of all tours
Old school golf destinations still have a swagger that attracts
While newer, more remote, golf-specific locales are dominating the headlines, the larger market golf regions still have plenty to offer
CALENDAR

FEBRUARY
28: CMAA World Conference and Club Business Expo, Orlando, Fla. | Info

> View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.