(TACOMA, Wash.) – TRUE linkswear (TRUE) PGA TOUR brand ambassador Chris Kirk wore LUX Pro en route to winning the 2023 Honda Classic at PGA National Resort and Spa’s Champion Course on Sunday. The Atlanta native and former University of Georgia standout won in a playoff against Eric Cole, earning $1,512,000 in his first victory in seven years and moving him to sixth in the FedExCup standings.
The TRUE LUX Pro is designed and engineered to the rigorous quality, aesthetic, and performance demands of the modern professional golfer. Its classically inspired upper is made from premium leather and forged with TRUE’s TOUR-tested spikeless rubber tread for aggressive traction. A new WANDERLUX interior features a snug, padded heel cup and super foam insert that provides all-day comfort. Its full-grain leather upper is waterproof, ensuring the LUX Pro is ready to excel in all conditions.
“The Champion Course at PGA National challenges every facet of your game, and the Honda Classic is such an outstanding event all around,” said Kirk following the win. “I love that I can count on my TRUEs on every course I play on TOUR week to week, in any conditions.”
With the victory, Kirk qualified for the 87th Masters, which will be his first appearance in Augusta, Ga. since 2016. In the 2022-23 PGA TOUR season, Kirk has one win, three top 10s, and has earned more than $2.6 million. Long known for his putting prowess, he currently ranks first in 3-putt avoidance, first in putting from 3 feet, and fourth from putting from 10-15 feet.
“Congratulations to Chris on his outstanding win at the Honda Classic,” said TRUE CEO Jason Moore. “He’s a class act, a true family man, and an ultimate competitor who fought his way to victory in a playoff on an incredibly challenging golf course.”
Kirk’s victory adds to the exciting start to the year for the Pacific Northwest-based golf lifestyle brand. At the 2023 PGA Show in Orlando, Fla., TRUE introduced a bevy of new golf shoes, including the all-weather LUX Hybrid, as well as its new apparel line featuring its All-Day Pants and Joggers and “coming soon” polos, quarter zips, crew necks, hoodies and more.
Learn more about the TRUE Ambassadors and look for other TRUE Ambassador stories coming soon at www.truelinkswear.com/pages/ambassador.
About TRUE linkswear
TRUE crafts naturally comfortable gear ready to perform from the links to the streets. As a collective, we aim to inspire each other to achieve camaraderie, wellness and purpose in the pursuit of par. We’re a group of family and friends dedicated to sharing our passion and excitement for footwear, and the game of golf, with like-minded players. Born amid the rugged golf landscapes of the Pacific Northwest, we use only the finest and responsibly-sourced materials to protect golfers from the elements and help them #enjoythewalk.
In keeping with its global ethos, TRUE’s current footwear portfolio includes five core designs focused on sustainability, performance and comfort with a modern, minimalist aesthetic appealing to professional golfers, dedicated amateurs, avid recreational players and new golfers alike. Several TRUE models, like the recently released All Day Ripstop, are crafted almost entirely from recycled materials.
Content | Marketing | PR