Thursday Apr 28, 2022
FIRST THOUGHT

This week’s Mexico Open includes 10 players from Mexico, the most of any PGA Tour event on record — 1983-present. In addition to active PGA Tour members Abraham Ancer and Carlos Ortiz, the Mexican contingent also includes Santiago De la Fuente, Manuel Inman, Jose Cristobal Islas and Jose Antonio Safa, all of whom received sponsor exemptions and are making their Tour debuts. Also playing is Ortiz’s brother Alvaro, who won the 2021 Mexico Open as a PGA Tour Latinoamerica event. Roberto Diaz, Armando Favela and Isidro Benitez round out the 10. 

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> Question of the Week: What's your favorite golf book — fiction, non-fiction, instruction, coffee table?
Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> Annika Sorenstam ready to tee it up one more time at a Pine Needles U.S. Women's Open
[Dave Droschak | Morning Read | Read]

> Evans Scholarships: How to change a life
[Harvey Silverman | Golf Business | Read]

> Major expansion at Sand Valley to include 'world's largest putting course'
[Gary D'Amato | Wisconsin Golf | Read]

THE INDUSTRY
Barrett will seek to elevate the overall member experience of the Ijamsville, Maryland, club and oversee enhancements to the clubhouse, golf course, pool and tennis facilities
Read More
LPGA's DIO Implant Open winner played Ventus Red 5S and Ventus Blue 7HB shafts in her woods
Read More
A cold, wet March across the northern markets had an affect on equipment sales, which were down 8.4% vs. same month 2021
Read More
Golf ball and technology company to sponsor The Greens' inaugural Las Vegas Invitational Celebrity Golf Tournament and the George Lopez Celebrity Golf Classic
Read More
New 3,000-square-foot facility features five indoor bays featuring Foresight Sports simulators for lessons, club fitting and practice, and equipped with OptiMotion
Read More
Researchers at the University of Leicester find that " … as little as 10 minutes of brisk walking a day is associated with longer life expectancy"
Read More

Announced: By the R&A, that it is now accepting entries for AIG Women’s Open pre-qualifying and final qualifying events. Pre-qualifying will take place on July 11, followed by final qualifying on Aug. 1. The Women's Open is Aug. 4-7 at Muirfield.

Signed: By Dundonald Links, leading social media influencer and PGA professional Peter Finch as a brand ambassador to help expand the club's UK and North American audiences. Finch has more than 880,000 followers, including 470,000 YouTube subscribers.

Announced: By LIV Golf, that ticket and hospitality packages are now available for the first seven events of the 2022 Invitational Series. Along with ground passes, there are four tiered hospitality packages — the Gallery Club, Fairway Club, Club 54 and Club 54 Premium.

ICYMI
Lie + Loft connects 'golf homies' through art, events
Founder Luke Davis left the country club culture to create a company that seeks to make the game more accessible and inclusive in an organic fashion
#QOTD
"Learning how to be still, to really be still and let life happen — that stillness becomes a radiance."
— Morgan Freeman
TUNING IN

PGA Tour: Mexico Open
Site: Vidanta Vallarta, Vallarta, Mexico.
Television: Today-Friday, 3:30-6:30 p.m. (Golf Channel); Saturday-Sunday, 1-3 p.m. (Golf Channel), 3-6 p.m. (CBS).

LPGA Tour: Palos Verdes Championship
Site: Palos Verdes Golf Club, Palos Verdes Estates, California | GCSAA Fact Sheet
Television: Today-Friday, 6:30-9:30 p.m. (Golf Channel); Saturday-Sunday, 6-9 p.m. (Golf Channel).

European Tour: Catalunya Championship
Site: PGA Catalunya Golf and Wellness (Stadium), Girona, Spain.
Television: Today, 8 a.m. to 1 p.m. (Golf Channel); Friday, 8 a.m. to noon (Golf Channel); Saturday-Sunday, 8 a.m. to 12:30 p.m. (Golf Channel).

PGA Tour Champions: Insperity Invitational
Site: The Woodlands Country Club (Tournament), The Woodlands, Texas | GCSAA Fact Sheet
Television: Friday, noon- 3 p.m. (Golf Channel); Saturday-Sunday, 3-6 p.m. (Golf Channel).

CALENDAR

MAY
10-11: National Golf Day | Info

JUNE
7: Women's Golf Day | Info
22-23: LPGA Leadership Academy, Saginaw, Mich. | Info

JULY
13-14: LPGA Leadership Academy, Liberty Corner, N.J. | Info
19-20: LPGA Leadership Academy, Gainesville, Va. | Info
26-27: Multi-Course and Resort Operators Retreat, Charleston, S.C. 

AUGUST
1-2: LPGA Leadership Academy, Newcastle, Wash. | Info

JANUARY 2023
24-27: PGA Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL