Industry News

Speeding up play can lead to a longer life

Do you want to speed up the pace of play and add years to your life? Well, researchers at the University of Leicester have found the perfect combination that allows golfers to do just that!

In a study of over 400,000 adult U.K. participants, researchers found that “…as little as 10 minutes of brisk walking a day is associated with longer life expectancy, and that brisk walkers have up to 20 years’ greater life expectancy compared to slow walkers.”

21-08-18-Big-Max7282.png

Rick Oldach, U.S. CEO of European push cart market leader BIG MAX spearheaded the brand’s global Walk, Play Golf campaign. With the publication of this research Rick is excited to see evidence of the campaign’s aims, plus the additional benefit to pace of play. He said, “There’s a growing bank of evidence showing that playing golf, and particularly walking the course, has a positive impact on physical, social and mental health. But to see that brisk walking between shots can add so significantly to a golfer’s life expectancy and speed up play, is a double win for the game.”

The study looked at the relationship between walking pace and Leucocyte Telomere length – an indicator of biological age. The build-up of these senescent cells is believed to contribute to a range of symptoms we associate with aging, such as frailty and age-related diseases.

Tom Yates, the Senior Author and Professor of Physical Activity, Sedentary Behaviour and Health at the University of Leicester and NIHR Leicester Biomedical Research Centre, wrote, “Whilst we have previously shown that walking pace is a very strong predictor of health status, we have not been able to confirm that adopting a brisk walking pace actually causes better health. In this study we used information contained in people’s genetic profile to show that a faster walking pace is indeed likely to lead to a younger biological age as measured by telomeres.”

“BIG MAX has long argued that walking the course is beneficial to health, social interaction and performance,” concludes Oldach. “That we can now officially add life expectancy to the list can only be a fantastic thing for getting more people walking the course and improving the pace of the game.”

Home - BIG MAX USA (bigmaxgolf.com)

F: facebook.com/bigmaxgolf
T: @BIGMAXGOLF
Insta: @BIGMAX.GOLF

Media Enquiries: david@medi8ltd.co.uk +44 (0)7740 684568

About BIG MAX
BIG MAX has been Europe’s #1 push cart brand for over 20 years following the unprecedented success of the world’s first 3 wheel push cart the Ti1000. Available in virtually every country that plays golf, BIG MAX is a name that has become associated with quality and innovation. It’s most recent advancement, Fold Flat technology, has seen BIG MAX pioneer push carts that fold down completely flat, in some cases to less than 5” deep. BIG MAX has furthered its reputation for innovation with its AQUA and DRI LITE technology that in the last quarter of 2017 matched BIG MAX push carts by becoming #1 golf bag and travel cover brand in Germany, a traditional marker for # 1 in in continental Europe. 


Share