Thursday May 01, 2025
FIRST THOUGHT

With the PGA Championship, the year's second major, just a few weeks away, one of the most-asked questions of Scottie Scheffler is sure to be "What's the state of your game?" Certainly the World No. 1 is not on the same blistering pace as 2024, but it's also difficult to suggest he is slumping. In seven starts this season, Scheffler has notched five top-10 finishes (T9 / AT&T Pebble Beach Pro-Am; T3 / The Genesis Invitational; T2 / Texas Children’s Houston Open; 4th /Masters; T8 / RBC Heritage. This week, the Dallas, Texas, resident will make his sixth career start at the CJ Cup Byron Nelson and first since 2023. He made his PGA Tour debut at the tournament in 2014 as a 17-year-old amateur and finished T22.

IN THIS ISSUE

> Podcast, 'Driver$: Inside the Golf Industry': Rhett Evans, CEO, GCSAA | Listen

POLL

> Can you name the five women's major golf championships? | Vote
> Previous: How would you rate the quality of golf instruction available at your club? | Results

QUESTION OF THE WEEK

We are four months into the 2025 golf year, what have been the top storylines, surprises, disappointments?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.

> Last week's question: A recently published book, "The Golf 100," ranks the greatest players of all time. Who would you rank as the top 10 of all time (male or female; in order)? | Read

TFC PODCAST / VIDEO NETWORK

RECENT DROPS

🎧  DRIVER$: INSIDE THE GOLF INDUSTRY
GCSAA’s Rhett Evans reaches new heights
Guest: Rhett Evans, CEO, GCSAA
Listen | Archives

▶️  NGCOA: GOLF BUSINESS LIVE
Guest: Tyler Luedtke, owner, Crystal Lake Golf Course
Watch | Archives

🎧  CONTENT CLUBHOUSE
Caton Bittner: More work than likes
Guest: Caton Bittner, golf content creator
Listen | Archives

ARCHIVES: Podcasts | Videos

SPONSORED
Performance Golf squares up with new putter models
Using a specific weight configuration, the company's blade SQ-1 and mallet SQ-5 models feature a unique face-down, face-balanced design that results in a more consistent squaring up to the ball.

INDUSTRY NEWS
Event highlights the sport’s economic, societal and community contributions across the country
Read More
Lightspeed will serve as Oki Golf’s commerce and technology provider, delivering an integrated platform that connects tee sheet management with retail, restaurant and payments solutions
Read More
Troon Golf, the resort and daily-fee division of Troon, will manage golf operations, agronomy, food and beverage as well as sales and marketing for the semi-private club
Read More
Facility partners with ENDA Sportswear, which becomes the title sponsor
Read More
Leader in turf equipment innovation joins GCSAA’s Partner Recognition Program
Read More
Agronomic solutions company makes donation to support priority initiatives
Read More
Savannah Carlson, Hailee Cooper, Jillian Hollis and Su Oh to use electric caddies in competition
Read More
Episodes debut May 1 and will feature daily artificial intelligence summaries of the PGA Tour and LIV Golf events
Read More
Company launches its 3D Virtual Reality feature and enhanced app interface
Read More
Tournament to be held at Riviera Maya's El Camaleon Mayakoba course, May 22-25
Read More
New offering, when booked through Sept. 30, features 20% discounted golf, complimentary replay golf, resort credit and more
Read More
Hardeeville, South Carolina, club saw Xavier University claim its sixth straight Big East team title, while Xavier’s Emma Welch won the individual championship
Read More
LPGA's inaugural Black Desert Championship at Black Desert Resort in Utah to air live in primetime all four rounds
Read More
READ, WATCH, LISTEN

> Highly ranked private course in Arizona begins $10 million restoration
[Jason Lusk | Golfweek | Read]

> How did Lydia Ko summit the mountain again? She explains everything
[Sean Zak | Golf.com | Read]

> Recognizing and improving pace-of-play pain points
[Jim Gorant | USGA | Read]

#QOTD
"The precision of naming takes away from the uniqueness of seeing."
— Pierre Bonnard
ON TOUR

PGA Tour: The CJ Cup Byron Nelson
Site: McKinney, Texas.
Course: TPC Craig Ranch.
Television [ET]: Today-Friday, 4-7 p.m. (Golf Channel); Saturday-Sunday, 1-3 p.m. (Golf Channel), 3-6 p.m. (CBS).
GCSAA Fact Sheet

LPGA Tour: Black Desert Championship
Site: Ivins, Utah.
Course: Black Desert Resort. Yardage: 6,629. Par: 72.
Television [ET]: Today-Friday, 6-7 p.m. (NBC Sports app), 7-9 p.m. (Golf Channel); Saturday-Sunday, 6-9 p.m. (Golf Channel).
GCSAA Fact Sheet

LIV Golf League: LIV Golf Korea
Site: Incheon, South Korea.
Course: Jack Nicklaus Golf Club.
Television [ET]: Today, 10 p.m. to 3 a.m. (FS1); Friday, 10:30 p.m. to 3:30 p.m. (FS1); Saturday, 11:30 p.m. to 4:30 a.m. (FS1).

PGA Tour Champions: Insperity Invitational
Site: The Woodlands, Texas.
Course: The Woodlands Coiuntry Club (Tournament).
Television [ET]: Friday, 12:30-3:30 p.m. (Golf Channel); Saturday-Sunday, 3-6 p.m. (Golf Channel).
GCSAA Fact Sheet

Korn Ferry Tour: Tulum Championship
Site: Tulum, Mexico.
Course: PGA Riviera Maya.
GCSAA Fact Sheet

Epson Tour: Reliance Matrix Championship
Site: Las Vegas, Nevada.
Course: Spanish Trail Country Club.

Japan Golf Tour: The Crowns
Site: Aichi, Japan.
Course: Nagoya Golf Club (Wago).

Asian Tour: GS Caltex Maekyung Open
Site: Seongnam, South Korea.
Course: Namseoul Country Club.
Television [ET]: Today-Saturday, 12-4 a.m. (NBC Sports app); Saturday, 11 p.m. to 3 a.m. (NBC Sports app).

PGA Tour Americas: Diners Club Peru Open
Site: Lima, Peru.
Course: Los Inkas GC.

Japan LPGA: Panasonic Open
Site: Chiba, Japan.
Course: Hamano Golf Club.

Korea LPGA: KLPGA Championship
Site: Yangju, South Korea.
Course: Lakewood Country Club (Mountain and Forest).

TFC GOLF JOB BOARD

THIS WEEK'S FEATURED LISTINGS

> General Manager
Prestonwood Country Club (Creek Course)
Dallas, Texas | Info

> Golf Course Manager
Pine Oaks Golf Course
Robins AFB, Georgia | Info

> Assistant Golf Professional
Pebble Beach Golf Links
Pebble Beach, California | Info

The First Call Job Board

TFC EVENTS
The Friars Golf Club: Best of Napa '25
July 23-27, 2025 | Napa, California
CALENDAR

MAY
19-21: IAGTO European Convention, Gran Canaria, Spain | Info

JUNE
17-19: North America Golf Tourism Convention, Birmingham, Alabama | Info
24-25: NGCOA Multi-Course & Resort Operators Retreat, Monterey, California | Info

JULY
29-30: PGA Buying Summit, Frisco, Texas | Info

View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.