Thursday Jun 04, 2026
FIRST THOUGHT

THE FIRST CALL | EXTRA POLL QUESTION

Question: "The PGA Tour has three signature events associated with current or former players. If you could win just one, which would it be?"
Total Votes: 476.

Results
The Memorial Tournament (Jack Nicklaus): 53%.
Arnold Palmer Invitational (Arnold Palmer): 41%.
Genesis Invitational (Tiger Woods): 6%.

POLL OF THE WEEK

Defending Shinnecock Hills
How should the USGA handle the setup of Shinnecock Hills for the U.S. Open? Should the course's natural architecture and coastal winds be its own defense, or should the USGA aggressively manipulate the course setup to protect par?
>> Vote

Last Week: If you were the Golf Czar for a day, which PGA Tour rule change would you implement first?  | Results

QUESTION OF THE WEEK

Funding the Local Muni
With high-profile projects like the National Links Trust putting a spotlight on historic municipal courses, should local cities subsidize public golf as a community asset, or should muni courses be expected to operate entirely as self-sustaining, profitable businesses?
>> Respond

Last Week: Do you believe the PGA Tour needs a cut line to remain competitive, or is the no-cut model better for the fans who just want to see the big names?  | Read

BUSINESS
Hundreds of years of experience serving the club industry under 1 brand
Peacock+Lewis is elevating projects with custom solutions.
GOLF INDUSTRY NEWS
The suite features personalized app updates, 3D tracking on the practice range, a fantasy game and expanded broadcast coverage with predictive trace technology.
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The four-year deal names LPL the official wealth management partner for major championships and PGA HOPE events, introducing broadcast and military programs in 2027.
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The new Women's Reserve Classic Collection features the spiked RS and spikeless SL models, combining proprietary propulsion technology with waterproof protection.
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The new app feature expands reward points to any golf-related activity, launching alongside a partnership with indoor golf venue GolfCave and a Pebble Beach sweepstakes.
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The website connects fundraising tournament organizers with local players and sponsors, utilizing map-based search tools to help fill fields and discover courses.
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The first 18 holes of the 36-hole complex will feature pine-forested corridors, minimal bunkering, and Zoysia turf to preserve the natural highland landscape.
Read More
The initiative wrapped up a week-long global activation across five continents, drawing thousands of participants and expanding to new countries like Brazil.
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The indoor entertainment company is highlighting curated gifts, including a discounted $99 lesson, custom Callaway club fittings, and simulator play.
Read More
The top-ranked senior golfer received the honor ahead of her pro debut, earning a $50,000 transition grant, an LPGA exemption and mentorship from Inkster.
Read More
ShopRite awarded the funds to over 70 organizations.
Read More
Valid through Sept. 15, the Florida academy offers guests a choice between free extra lodging nights or up to a $300 TaylorMade gift card with select golf schools.
Read More
   

READ, WATCH, LISTEN

➡️ As world's best hit Riviera, new report shows women are driving massive golf growth
Tim Schmitt | Golfweek | Read

➡️ L.A. story: Southern Californians relishing history at iconic Riviera C.C.
David Shefter | USGA | Read

➡️ This tour is exposing its slowest (and fastest) pros. Here’s what it’s learning
Sean Zak | Golf.com | Read

➡️ ‘My job is to play golf’: Jon Rahm wants no part in LIV investor push
Kevin Cunningham | Golf.com | Read

➡️ The architecture of Shinnecock Hills | Site of the 2026 U.S. Open
Fried Egg Golf | Watch

TFC PODCAST / VIDEO NETWORK

RECENT DROPS 

🎧 DRIVER$: INSIDE THE GOLF INDUSTRY
Satisfying a hunger for golf
Guest: Spencer Potter, founder, Club Grub.
Listen | Archives

🎧 CONTENT CLUBHOUSE
Golficity's Frank & Mike Fasano: Family Business
Guests: Frank Fasano and Mike Fasano, co-founders, Golficity.
Listen | Archives

ARCHIVES: 🎧  Podcasts | ▶️  Videos

TFC GOLF JOB BOARD

THIS WEEK'S FEATURED LISTINGS

▪️ Rules Official | Epson Tour
LPGA
Daytona, Florida | Info

▪️ Head Golf Professional
The King and Prince Beach & Golf Resort
St. Simon's Island, Georgia | Info

▪️ Director of Sales
Troon
Wailuku, Hawaii | Info

▪️ The First Call Job Board
▪️ Buffalo Groupe Job Openings

CALENDAR

JUNE
9-10: Multi-Course & Resort Operators Retreat 2026, Monterey, California | Info

COMPLETE CALENDAR >

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.