Monday Aug 03, 2026
FIRST THOUGHT

Shiho Kuwaki prevailed over Esther Henseleit in a thrilling two-hole playoff to capture her first major title at the AIG Women's Open at Royal Lytham & St Annes Golf Club in England.

  • Precision Play: Led the entire field in Greens in Regulation, hitting 58 out of 72 across the tournament.
  • Playoff Poise: Held her nerve on No. 18 during both playoff holes, securing the win with back-to-back pars.
  • Breakthrough Victory: Earned her first major championship title in her 7th major appearance and 10th start on the LPGA Tour.
  • Major History: Became the first non-LPGA member to win a major since Yuka Saso (2021 U.S. Women’s Open).
  • Tour Decision: Though her win earned her an immediate offer for LPGA Tour membership, the JLPGA Tour member chose to defer her status to the 2027 season.

POLL OF THE WEEK

Last week: How would you rate this year's four men's majors?| Results

QUESTION OF THE WEEK

Last week: Which of this year's four majors was the best, and why? | Read

GOLF INDUSTRY NEWS
America’s top custom club fitter is offering a free fitting with a club purchase of at least $500, or a free full bag fitting with a $1,000 club purchase, at all U.S. True Spec locations
Read More
No other event on the Advocates Professional Golf Association (APGA) Tour mixes golf with glitz and glamor like the inaugural APGA Michael Eaves Classic & Celebrity Pro-Am.
Read More
For Episode 2 of Retro Rebuild, we brought Nike's SasQuatch Sumo 2, the iconic square 3-wood, back into the shop.
Read More
The collaboration introduces two original footwear silhouettes: Students by PAYNTR Golf WT and Students by PAYNTR Golf PT, each exploring a different chapter of the game's story.
Read More

   

READ, WATCH, LISTEN

➡️ Shiho Kuwaki earns AIG Women’s British Open crown after dramatic playoff at Royal Lytham
Beth Ann Nichols | Golfweek | Read

➡️ Michael Thorbjornsen, 24, bests stars to win first PGA Tour event
Brendon Elliott| Athlon Sports | Read

➡️ Zach Johnson denies Harrington in Portugal Invitational
Chris Bertram | BBC | Read

ICYMI
Golf by the numbers: Bushnell’s new tech translates every swing into strategy
The Circle B Launch Pro and Tour V7 Shift sync data through the Foresight app to deliver instant club recommendations, real-time ball normalization, and simulation options.
TFC PODCAST / VIDEO NETWORK

RECENT DROPS 

🎧 | ▶️ CONTENT CLUBHOUSE
Katherine Walsh: Guided by faith
Guest: Katherine Walsh, content creator and Golf Galaxy social host.
Listen | Watch | Archive

🎧 DRIVER$: INSIDE THE GOLF INDUSTRY
Inside golf operations' latest tech merger
Guests: Jake Gordon, CEO / co-founder of Noteefy, and Ross Liggett, former CEO of Metolius and current vice president of data for Noteefy.
Listen | Archives

ARCHIVES: 🎧  Podcasts | ▶️  Videos

TFC GOLF JOB BOARD

THIS WEEK'S FEATURED LISTINGS

▪️Assistant Golf Professional
Robert Trent Jones Golf Trail At Silver Lakes
Glencoe, Alabama | Info

▪️Manager, Rules and Competition
LPGA
Florida - Remote | Info

▪️Trump National Golf Course
Rancho Palos Verdes, California | Info

▪️ The First Call Job Board
▪️ Buffalo Groupe Job Openings

GOLF IN MOTION MONTHLY

Golf participation is only part of the story. Understanding where consumers are spending their time across the golf ecosystem provides a clearer picture of where momentum is building.

Buffalo Research's new Golf in Motion Monthly tracks year-over-year visitation trends across traditional golf facilities, off-course retail, golf entertainment venues and sporting goods retailers using anonymized movement data from approximately 30 million mobile devices.

Each monthly report is designed to provide the golf industry with a consistent, data-driven benchmark to help operators, brands, investors and industry leaders identify trends, and make more informed business decisions.

This debut edition includes year-to-date visitation trends through June 2026 and serves as the foundation for a recurring monthly industry intelligence report from Buffalo Research.

The report is free. Upon signing up, you will receive the updated monthly reports straight to your inbox.
>> Sign Up

CALENDAR

SEPTEMBER
29 – October 1: Golf Inc. Strategies Summit, Hilton Head, South Carolina | Info

COMPLETE CALENDAR >

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.