Thursday Aug 04, 2022

During the Ryder Cup at Whistling Straits, there were times during the broadcast in which golfers' biometric data was displayed. Viewers got to see how a golfer's heart rate, via Whoop wearable devices, rose in the moments immediately prior to hitting the first tee shot. It was a unique look into how players respond to pressure. And we're likely going to see more of that type content based on a series published by Sports Business Journal. “If you believe that the future is digital, the digital world is built on code,” says Dave Anderson, CEO of BreakAway Data. “And code is built on data. And that’s why I’m so bullish on data.”

> The First Call | Weekend Edition: Join the growing The First Call | Weekend Edition community for free on Substack. The weekender is a recap of the industry's happenings and continues to evolve. And, like The First Call, it's emailed directly to your inbox each Saturday morning. So check it out here.

> Question of the Week: In the July 30 The First Call | Weekend Edition, a poll asked whether the PGA Tour should offer guaranteed contracts to its top players similar to what LIV Golf has been doing. Is there anything that LIV Golf does that the PGA Tour could implement?

Send replies on this question or other topics to For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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> Phil Mickelson, others sue PGA Tour over LIV Golf suspensions
[Doug Ferguson | Associated Press | Read]

> Why Grammy award-winning rapper Macklemore is making clothes for the golf course
[Ian Thomas | CNBC | Read]

> The right calls for a long time
[Bill Fields | The Albatross | Read]

California will open three PGA Tour Superstores in 2022, the most of any state, and that will add 96,059 square feet to the California off-course marketplace.

Source: Longitudes Group Off Course Database
More than 800-plus affiliate golf clubs are registered with the Southern California Golf Association, a growth of 25 percent in the last two years
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Foster arrives having most recently served as chief revenue officer and president of Buffalo Groupe; will be responsible for developing and executing Golftec strategies
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Annual tournament will be held Aug. 21 at the historic South Bend Country Club in South Bend, Indiana
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Japanese rookie broke the course record on her way to victory in this year's Open in Ayrshire, Scotland
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Pacekeeper provides indicator devices to help golfers continuously manage their pace of play on a real-time basis
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The Pit was played in virtual reality on Golf+ by over 5,000 patrons of the major at St. Andrews
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Two-week summit, in partnership with PGA Tour Superstore, empowers 40 teens to hone leadership skills and identify values while providing dynamic team activities
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Announced: By the R&A and AIG, the increase of the prize fund for the AIG Women’s Open to $7.3 million. This week's winner will receive $1,095 million. The over prize purse has grown by 125% since 2018 and 26% over 2021.

"Be impeccable with your word. Speak with integrity. Say only what you mean."
— Don Miguel Ruiz
Q&A: Tommy Lim
The Golfzon America CEO is leading the golf simulator company's expansion into North America. Golfzon, named the best golf simulator by Golf Digest in the publication’s annual Editors' Choice Awards from 2017 to 2021, has a presence in 62 countries with 6,200 sites. Lim discusses why he chose to lead up the company's North American expansion, lessons he has learned along the way and shares some sage advice.

Royal & Ancient Golf Club | LPGA Tour: AIG Women's British Open
Site: Muirfield, Muirfield, Scotland | GCSAA Fact Sheet
Television: Today-Friday, 6 a.m. to 1 p.m. (USA Network); Saturday-Sunday, 7 a.m. to noon (USA Network), noon to 3 p.m. (NBC).

PGA Tour: Wyndham Championship
Site: Sedgefield Country Club, Greensboro, North Carolina | GCSAA Fact Sheet
Television: Today-Friday, 2-6 p.m. (Golf Channel); Saturday-Sunday, 1-3 p.m. (Golf Channel), 3-6 p.m. (CBS).

European Tour: Cazoo Open
Site: The Celtic Manor Resort, Newport, Wales.
Television: Today-Friday, 10 a.m. to 1 p.m. (Golf Channel); Saturday-Sunday, 5-10 a.m. (Golf Channel).

PGA Tour Champions: Shaw Charity Classic
Site: Canyon Meadows Golf and Country Club, Calgary, Alberta | GCSAA Fact Sheet
Television: Friday, 9:30-11:30 p.m. (Golf Channel-tape delay); Saturday-Sunday, 3-6 p.m. (Golf Channel).

Korn Ferry Tour: Utah Championship
Site: Oakridge Country Club, Farmington, Utah | GCSAA Fact Sheet
Television: Today-Sunday, 6-9 p.m. (Golf Channel).


11-13: Golf Inc. Strategies Summit, Kiawah Island, S.C. | Info

6-9: International Association of Golf Administrators, Point Clear, Ala. | Info

23-25: Golf Business Conference, Orlando, Fla.
24-27: PGA Show, Orlando, Fla. | Info

6-9: GCSAA Conference and Trade Show, Orlando, Fla. | Info

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