Industry News

Golftec welcomes Jeff Foster as chief strategy officer

DENVER, CO – GOLFTEC announces an addition to their leadership team with the appointment of golf industry veteran Jeff Foster to the position of Chief Strategy Officer.

Foster brings a wealth of business-to-consumer expertise and experience in the areas of revenue growth, product development, brand marketing, event management, sponsorships and data science, most recently having served as Chief Revenue Officer and President of Buffalo Groupe.

GolfNow Monday, photo by Roberto Gonzalez

Reporting to Chief Executive Officer, Joe Assell, Foster will oversee new revenue growth opportunities as well as key strategic partnerships. He will be responsible for developing and executing strategies that build on GOLFTEC’s position as the world leader in golf improvement and spearhead innovations that drive transformational change.

“With the addition of Jeff to our team, we are gaining a highly accomplished executive leader who is one of the most well-respected members of the golf industry,” said Assell. “His commitment to driving innovation, coupled with his knowledge of the game, make him the perfect fit to help lead GOLFTEC into a new era.”

Foster joins GOLFTEC after working for over 20 years as a high-impact executive within the golf industry. Prior to his role at Buffalo Groupe, Foster spent several years working for NBC Universal and their GOLF division where he was responsible for numerous businesses including GolfNow, Golf Channel Am Tour, Golf Advisor and other business units. In addition to his new role at GOLFTEC, Foster will continue to support Buffalo Groupe as an acting member of their Board of Directors.

“GOLFTEC has been making a huge impact on the lives of golfers for over 25 years,” Foster said. “I’m honored to join this powerful brand and look forward to continuing that tradition by providing best-in-class solutions that shape how golfers improve their game.”

With over 230 locations worldwide and over 900 Certified Personal Coaches, GOLFTEC is the world leader in golf improvement. In 2021, GOLFTEC Coaches provided over 1.5 million golf lessons to nearly 200,000 golfers with an average improvement of 7 strokes. In 2022, GOLFTEC will continue its momentum by opening approximately 30 new locations and developing new digital-first products that enhance and expand the GOLFTEC improvement experience.

Since 1995, GOLFTEC’s mission has remained the same—to help people play better golf. The GOLFTEC experience is designed for golfers of all ages and abilities to work with an expert Coach to build a game improvement plan customized to their specific needs and goals. GOLFTEC’s cutting edge training systems, including the proprietary OptiMotion technology, gives Students and Coaches instant and data-driven feedback. With millions of lessons given and more than 230 locations across the world, GOLFTEC is the world leader in golf improvement.

Media Contact:
Ryan Gager