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| Tuesday Aug 04, 2026 |
Speculation is mounting that LIV Golf may file for bankruptcy to restructure its massive debt and player contracts following a funding withdrawal by Saudi Arabia's Public Investment Fund (PIF). As the league searches for outside capital, Jon Rahm—who is reportedly still owed a nine-figure sum—would likely emerge as its single largest creditor.
QUESTION OF THE WEEK
This week: If you’ve ever landed a legitimate hole-in-one, share your story. Where did it happen, how did you feel, and what was the celebration? If you had more than one, share your favorite. Respond >>>
Last week: Which of this year's four majors was the best, and why? | Read
POLL OF THE WEEK
Last week: How would you rate this year's four men's majors?| Results
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The First Call readers were divided and share why.
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RECENT DROPS
🎧 | ▶️ CONTENT CLUBHOUSE
Katherine Walsh: Guided by faith
Guest: Katherine Walsh, content creator and Golf Galaxy social host.
Listen | Watch | Archive
🎧 DRIVER$: INSIDE THE GOLF INDUSTRY
Inside golf operations' latest tech merger
Guests: Jake Gordon, CEO / co-founder of Noteefy, and Ross Liggett, former CEO of Metolius and current vice president of data for Noteefy.
Listen | Archives
Golf participation is only part of the story. Understanding where consumers are spending their time across the golf ecosystem provides a clearer picture of where momentum is building.
Buffalo Research's new Golf in Motion Monthly tracks year-over-year visitation trends across traditional golf facilities, off-course retail, golf entertainment venues and sporting goods retailers using anonymized movement data from approximately 30 million mobile devices.
Each monthly report is designed to provide the golf industry with a consistent, data-driven benchmark to help operators, brands, investors and industry leaders identify trends, and make more informed business decisions.
This debut edition includes year-to-date visitation trends through June 2026 and serves as the foundation for a recurring monthly industry intelligence report from Buffalo Research.
The report is free. Upon signing up, you will receive the updated monthly reports straight to your inbox.
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SEPTEMBER
29 – October 1: Golf Inc. Strategies Summit, Hilton Head, South Carolina | Info
To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.