Friday Aug 05, 2022
FIRST THOUGHT

The First Call conducted a social media poll earlier this week, asking the question: Do you believe the PGA Tour should offer guaranteed contracts to its top players, similar to what LIV Golf is doing? Slightly more than three fourths of the respondents (77.2%) replied '"No."

> The First Call | Weekend Edition: Join the growing The First Call | Weekend Edition community for free on Substack. The weekender is a recap of the industry's happenings and continues to evolve. And, like The First Call, it's emailed directly to your inbox each Saturday morning. So check it out here.

> Question of the Week: Is there anything that LIV Golf does that the PGA Tour could implement?

Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> A temporary restraining order is the first piece of business as LIV Golf vs. the PGA Tour begins in court
[Alex Miceli | Sports Illustrated / Morning Read | Read]

> 11 surprises from Phil Mickelson, other LIV players’ lawsuit against the PGA Tour
[Sean Zak | Golf.com | Read]

> Adidas boss says LIV Golf a ‘normal evolution,’ wants to focus on player partnerships
[Sean Elliott | CNBC | Read]

Mullie Golf melds online shopping, community experience
Co-founders Michael Zerah and Steven Moskowitz join host Paul Liberatore to explain how their community-curated marketplace app came to be
THE INDUSTRY
Ticket offerings for the Sept. 26-Oct. 2 tournament include exclusive hospitality access at the new Casamigos Club and general grounds passes; all military and first responders to receive complimentary admission
Read More
New venture set to open Aug. 16 will be True Spec’s second location in Georgia
Read More
CDW supports chapters, coaches and technology advancements
Read More

Announced: By Payntr Golf, a distribution partnership with U.K.-based Specialist Sports as the golf footwear manufacturer continues its expansion across Europe.

Hired: By Sun Mountain Sports, Wes Whittingham as national sales manager. Whittingham brings 40 years of experience building and managing sales teams, having previously worked at Volvik, Bridgestone Golf and Orlimar.

Announced: By Edison Golf Company, that its Edison Forged wedge heads are now available for purchase by the community of do-it-yourself club builders. These are the same heads that Edison uses in its custom build-to-order process.

Signed: By Motocaddy, Ladies European Tour star Amy Boulden as a global brand ambassador to promote its award-winning range of caddies and rangefinder products to a growing female audience.

#QOTD
"When you don't come from struggle, gaining appreciation is a quality that's difficult to come by."
— Shania Twain
rounds and weather icon.png
ROUNDS AND WEATHER
> July ended on a high note as rounds played finished up 8% vs. 2021 this past week, primarily driven by overperformance in the Florida and Great Plains regions.

> Despite warmer-than-average weather over the weekend (+4 degrees vs. 2021), decreased rainfall (-33% vs. 2021) helped improve the demand for golf across the country.

> Florida and the Great Plains finished as the top performing regions vs. 2021, as a result of decreased precipitation (-59% vs. 2021) and temperatures relatively flat to last year.

> Positive performance is expected from the Florida and Mountain Pacific regions over the next five days. Both areas on pace to finish up by over 5% vs 2021.
TUNING IN

Royal & Ancient Golf Club | LPGA Tour: AIG Women's British Open
Site: Muirfield, Muirfield, Scotland | GCSAA Fact Sheet
Television: Today, 6 a.m. to 1 p.m. (USA Network); Saturday-Sunday, 7 a.m. to noon (USA Network), noon to 3 p.m. (NBC).

PGA Tour: Wyndham Championship
Site: Sedgefield Country Club, Greensboro, North Carolina | GCSAA Fact Sheet
Television: Today, 2-6 p.m. (Golf Channel); Saturday-Sunday, 1-3 p.m. (Golf Channel), 3-6 p.m. (CBS).

European Tour: Cazoo Open
Site: The Celtic Manor Resort, Newport, Wales.
Television: Today, 10 a.m. to 1 p.m. (Golf Channel); Saturday-Sunday, 5-10 a.m. (Golf Channel).

PGA Tour Champions: Shaw Charity Classic
Site: Canyon Meadows Golf and Country Club, Calgary, Alberta | GCSAA Fact Sheet
Television: Today, 9:30-11:30 p.m. (Golf Channel-tape delay); Saturday-Sunday, 3-6 p.m. (Golf Channel).

Korn Ferry Tour: Utah Championship
Site: Oakridge Country Club, Farmington, Utah | GCSAA Fact Sheet
Television: Today-Sunday, 6-9 p.m. (Golf Channel).

CALENDAR

OCTOBER
11-13: Golf Inc. Strategies Summit, Kiawah Island, S.C. | Info

NOVEMBER
6-9: International Association of Golf Administrators, Point Clear, Ala. | Info

JANUARY
23-25: Golf Business Conference, Orlando, Fla.
24-27: PGA Show, Orlando, Fla. | Info

FEBRUARY
6-9: GCSAA Conference and Trade Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

THE LAST CALL