Monday Aug 16, 2021

WELCOME TO THE FIRST CALL

Good morning and welcome to Week 2 of The First Call, a daily newsletter dedicated to covering all aspects of the golf industry.
> Miss one of the debut issues? Catch up here.
> Want to  spread the word? Subscribe your friends here. (It’s free, so they’ll probably thank you for it.)
> Also, please follow us on Twitter and LinkedIn.

Q&A: Elisa Gaudet
Elisa Gaudet founded Women's Golf Day in 2016. Held on the first Tuesday in June, Women's Golf Day unites women around the world through golf, promoting opportunities to introduce the sport to new players. Gaudet discusses golf and lessons learned.

The First Call: What time do you wake in the morning, and what time do you typically start the workday?
Elisa Gaudet: Wake up between 6-6:30 a.m. Start by 8 a.m. 

TFC: What are key elements to leadership or to being a good leader?
EG: Listening to the market demands and pain points and finding a solution. Listening to your team. Not being afraid to take a chance, and armed with information, make decisions and take action that you may not know is a guaranteed outcome. Sometimes you must trust your gut.  

TFC: What changes, if any, have you made based on the events of the past year?
EG: In 2020 we pivoted and canceled our annual June events and hosted a digital day with video content and moved the events date to September. In 2021, our June event was hosted at over 880 locations in 68 countries. We added a digital component — WGD Palooza (a free online interactive content-based event) the week prior on May 25 in the event some locations could not participate. It was an opportunity to engage and empower men and women around the globe, and give our sponsors and partners an opportunity to showcase what they are doing, especially for the female market 

TFC: Who is your role model?
EG: 1, Coco Chanel this woman was an orphan and created a global brand in a time where women had very few rights. She is self made and the original entrepreneur. 

2, Oprah Winfrey. 

3, Madame Clicquot, known as the "Grande Dame of Champagne,” was a French Champagne producer who took over her husband’s wine business when widowed at 27.

TFC: When I’m not at work, you can find me … 
EG: At museums, museums and fashion exhibits, traveling. Different cultures fascinate me. 

TFC: Which golf courses do you belong to?
EG: Waterville Golf Links and Palm Beach Par 3.

TFC: What's the secret to your success?
EG: Creating an action plan for increasing an underserved market. Listening to consumers and data. Taking action. Partnership and creating a like-minded community around the globe. We have created a funnel system for the golf industry as a whole around the globe for females, juniors and families. 

TFC: Knowing what you know today, what professional advice would you give a younger you?
EG: Trust your gut. Gain as much knowledge as you can in the things that interest you and that you need. Follow your passion. I would tell my younger self — and every woman no matter what age — “Beautiful girl, you can do hard things.” I am very proud of the N.Y. Stock Exchange bell ringing we did this year for Women's Golf Day with our partners Callaway and Topgolf. This is a great honor and most importantly it shows young women — and all women — this is possible for them. Work hard and you can achieve anything. Except for one man, the entire podium was all successful women working in the golf industry and working together. That photo for me is seared in my mind as the definition of success, partnership, hope and future possibility. 

Global Golf Trade IN

FEATURES
Seeing the whole picture of a marketing transformation
Lorraine Barber-Miller, chief marketing and e-commerce officer at Philips, joins 'Marketing Today' to discuss the marketing transformation the 130-year-old company is undergoing and the various complexities involved.
Fact of the Day
DID YOU KNOW?
Minnesota, Wisconsin and Michigan all have golf participation rates that exceed 10%. High participation is partially driven in these states by the sheer number of public golf courses — 1,427 in total.

Source: Longitudes Group Market Value Model 2021
THE INDUSTRY
New launch monitor features improved processor, faster dual Doppler radar sensor for more accurate readings
Read More
#QOTD
"If your actions inspire others to dream more, learn more, do more and become more, you are a leader."
— John Quincy Adams
READ, WATCH, LISTEN

> Oakland Hills: South roars back
[Brad Klein | Golf Course Architecture | Read]

> International flavor
[Matthew Wharton | Golf Course Industry | Read]

> NYC’s best new mini-golf courses include a Pixar-themed wonderland
[Tim Donnelly | New York Post | Read]

> Opening The Path To Women's Leadership In The Business World
[Regina Granados De Ita | Forbes | Read]

EMPLOYMENT
COOL JOB
Revenue Specialist, Business Services – Plus | NBC Universal, Orlando, Fla.
Sales Product Trainer | Callaway Golf Co., Carlsbad, Calif.
Senior Manager Kingdom | TaylorMade Golf Co., Carlsbad, Calif.
Tournament Operations Specialist | PGA Tour, Ponte Vedra, Fla.
CALENDAR

AUGUST
21-24: African American Golf Expo and Forum, Atlanta, Ga. | Info

NOVEMBER
9-10: National Golf Course Owners Association Multi-Course and Resort Operators Retreat 2021, Monterey, Calif. | Info
21-24: World Golf Expo 2021, Hainan, China | Info

JANUARY
25-28: PGA Merchandise Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.