Tuesday Aug 30, 2022
FIRST THOUGHT

In the moments after winning the Tour Championship and the FedEx Cup, Rory McIlroy encountered Scottie Scheffler's father Scott near the clubhouse. As they were about to share a hug that was equal parts consoling and congratulatory, McIlroy apologized for winning. Nonsense, the elder Scheffler said. But McIlroy did nab the one title that would have made Scheffler's season — which will likely end with him winning the PGA Tour's Player of the Year Award — otherworldly. While Scheffler entered 2022 with zero career wins, he broke out with four wins, including the Masters. He rose to world No. 1. He also totaled nine top-three finishes and 11 top-10 finishes, while amassing over $24 million in earnings and bonuses on Tour. Yes, the FedEx Cup and Tour Championship would have been nice, but you cannot feel too sorry for Scheffler.

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> Poll: Are you in favor of the PGA Tour's recent decision to create "elevated events" for its top players? Vote here.

> Question of the Week: From 1987 through 1997, the Tour Championship was played at seven different venues. Since 1998, 22 of the 25 Tour Championships have been played at East Lake Golf Club in Atlanta, Georgia. Would you like to see the PGA Tour move its Tour Championship around the country? If so, which course.

Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> LIV Golf: Mixed feelings outside Boston about Saudi-backed golf tournament
[Henry Schwan | Golfweek / Worcester Telegram & Gazette | Read]

> His delivery may have been wrong, but Phil Mickelson's message was right
[Bob Harig | Sports Illustrated / Morning Read | Read]

FACT OF THE DAY
DID YOU KNOW ...
Big-box off-course stores — retail locations with square footage greater than 10,000 — account for 20% of Longitudes Group’s total viable OC doors. Conversely, small off-course stores, sized between 2,500-4,999 square feet, account for 45% of total viable doors.

Source: Longitudes Group 2019-2022 Off-Course Report
THE INDUSTRY
Maurice Kimpe-designed course in Troy, Michigan, to celebrate on Sept. 10 with contests throughout the day
Read More
Membership includes original golf entertainment, instructional tips, tee-time credits and other benefits
Read More
Tournament sponsor Canadian Pacific turns to Malcolm DeMille to design pro-am money clips and ball markers that embody the company's 140-plus years of shaping cross continental freight and travel
Read More
#QOTD
"Victory is sweetest when you've known defeat."
— Malcolm Forbes
ICYMI
TFC Inbox: Do the PGA Tour's FedEx Cup playoffs need a facelift?
Ever since the PGA Tour's postseason debuted in 2007 there have been constant cries for change — and this year is no different. The First Call readers have some possible fixes
CALENDAR

OCTOBER
11-13: Golf Inc. Strategies Summit, Kiawah Island, S.C. | Info

NOVEMBER
6-9: International Association of Golf Administrators, Point Clear, Ala. | Info

JANUARY
23-25: Golf Business Conference, Orlando, Fla.
24-27: PGA Show, Orlando, Fla. | Info

FEBRUARY
6-9: GCSAA Conference and Trade Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

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