Industry News

The number-one digital membership for the golf-obsessed launches a limited-time free offer for students

It’s time for students everywhere to prep for a great year of original golf entertainment, top instruction, tee-time credits and benefits galore, on demand, through a GolfPass membership

ORLANDO, Fla. (Aug. 30, 2022) – As young people take up golf in record numbers, NBC Sports Next’s GolfPass is ringing in the new school year by offering active students complimentary access to its entire vault of membership benefits for a limited time – from on-demand video instruction and entertainment to tee-time benefits and news covering the entire industry – to help golfers of all skills levels to play more and better golf.

Students currently enrolled in thousands of colleges and universities across North America, as well as college-bound high school students over the age of 16 are eligible for the offer and the ever-growing benefits that come with a GolfPass+ membership, including tee-time credits and access to thousands of hours of exclusive instructional and entertainment programming, which can be streamed on demand 24/7. The free offer is being extended to the first 1,000 students who apply. Memberships for eligible students beyond the 1,000 free limit are offered at a 40 percent discount, which prices an annual GolfPass+ student membership at $59, and a GolfPass video-only membership at $29.

“We’re continually striving to create more opportunities for young people to experience our great game, while enjoying the many health benefits getting out and playing golf provides to today’s busy students,” said Amanda Norvell, vice president, Direct-to-Consumer Products & Services, NBC Sports Next. “This special offer gives them the kind of access they need to help them grow within the sport and remain lifelong golfers, while making it easier to play more, learn more and enjoy all the perks at a great discount.”

Other notable GolfPass+ benefits include:

  • Play more golf with the help of $120 in tee-time credits each year, which are available as $10 monthly credits on GolfNow Hot Deals and Teeoff DEAL Times, with no day or time restrictions.
  • GolfPass Perks at participating courses, which can include food and beverage discounts, pro shop discounts, free range balls, free replays and special tee-time deals.
  • A $40 shopping credit with TaylorMade for each year of membership.
  • Waived convenience fees on 10 tee-time bookings on GolfNow each year, which adds up to $139 in savings and can be used on up to four golfers with each booking.
  • If the unexpected happens and plans change, cancellation protection on 10 GolfNow or TeeOff bookings each year, which can be made without penalty up to one hour before play.
  • Discounts on merchandise and travel.
  • Earn up to 25 percent more GolfNow or TeeOff Rewards points on all qualifying rounds booked and played.

The brands within the NBC Sports Next portfolio, including GolfPass and GolfNow, continue to champion programs and technologies that provide young people more access and opportunities within golf. A newly forged partnership with Youth on Course has generated more than $1.5 million in contributions from GolfNow golfers, complimentary GolfPass memberships for Youth on Course members, $40,000 in annual scholarships, and custom technologies to help the charitable organization increase its footprint in North America.

GOLFPASS HELPS GOLFERS PLAY MORE AND BETTER GOLF: GolPass features a vast library of original video content available exclusively as part of a GolfPass membership, including original shows like The Conor Moore Show, On Tour/On Course, My Roots, My Daily Routine, and more. GolfPass also offers a vast instructional library featuring more than 4,500 video titles, including Ask Rory, The Golf Fix, with host Devan Bonebrake; Lessons with a Champion Golfer; and Build a Better Game – all hosted by top instructors like Martin Hall, Chris Como and Michael Bannon, as well as golf fitness expert Don Saladino. Developed in partnership between global golf superstar Rory McIlroy and NBC Sports Next – the innovation and technology division of NBC Sports – GolfPass is designed for today’s golfer and is the only digital golf membership that delivers exclusive content and comprehensive tee-time benefits designed to help every type of golfer – from beginner to expert – play more and better golf. A GolfPass membership is available in North America at, in the U.K. and Republic of Ireland at, and in Australia at The GolfPass membership also is available via connected TV, iOS and Android apps.

About NBC Sports Next
NBC Sports Next is a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within its three groups: Youth & Recreational Sports, Golf, and Betting & Gaming. NBC Sports Next, known for its sports technology product innovation, equips more than 30MM players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including SportsEngine, a youth sports club, league and team management platform; TeamUnify, swim team management services; GoMotion, sports and fitness business software solutions; TourneyMachine, tournament management solutions for youth sports; GolfNow, the leading online tee time marketplace and provider of golf course operations technology and services; GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, coaching, tips and other benefits; and NBC Sports Edge, a leading platform for fantasy sports information and betting-focused tools. NBC Sports Next is fueled by its mission to innovate, create larger-than-life events and connect with sports fans through technology to provide the ultimate in immersive experiences. 

-NBC Sports Next-

Dan Higgins
NBC Sports Next