Wednesday Oct 21, 2026
FIRST THOUGHT

POLL OF THE WEEK

CHOICES, CHOICES, CHOICES
What brand of golf ball do you play?
>> Vote

Last week: Has LIV Golf brought about change that benefitted professional golf? | Results

QUESTION OF THE WEEK

WHAT'S IN A BALL?
What characteristics do you look for when buying a golf ball?
>> Respond

Last week: When the dust settles on LIV Golf, what impact will the upstart tour have had on professional golf? | Read

GOLF INDUSTRY NEWS
Rosters feature Tiger Woods, Rory McIlroy, breakout young stars, 12 new players and TGL's first expansion team, Motor City Golf Club
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New program provides training to ensure pesticide and fertilizer applications are performed safely and accurately
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Claude, ChatGPT, others deliver personalized game improvement insights through natural conversation
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Future Golf becomes first partner of Access, powered by Troon, which connects Future Golf members to more than 60 participating U.S. golf courses
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The addition of Power Tee mats helps drive increased TrackMan usage, more balls hit and greater customer engagement
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ZenSwings, ZenSprings and ZenOaks will open with Inrange ball-tracking technology over the coming months
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Indigo Sports, a Troon company, will oversee golf operations, agronomy, food and beverage, as well as sales and marketing for the daily-fee course in Pageland, South Carolina
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New junior and adult models build on the success of the Big Swing Driver
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FedEx Cup Fall continues at Port Royal Golf Course in Bermuda, airing live on Golf Channel at 1 p.m. ET Thursday-Sunday
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The top 35 finishers earn a spot in 2027 Senior PGA Championship at The Concession
Read More

ProtoConcept Golf: The Japanese equipment manufacturer bcelebrates a runner-up finish for its RR wedges at the 2026 Japan Open Golf Championship at Tarao Country Club in Shiga, Japan. ... Makefield Putters: Signs four-time World Long Drive Champion Kyle Berkshire to an equipment partnership. Berkshire will play the precision-milled Makefield VS putter. ... Man's Golf: Media executive Mark Goldman, Ross Greenburg and Michael Greenburg have collaborated to write "Golf’s Ultimate Guide to Respectable Cheating," a humorous, 100-page book that releases Oct. 30. ... Pizá Golf: Architect Agustín Pizá partners with builder Landscapes Unlimited to construct El Once, an 11-hole private par-3 course at Palmilla Reserve in Los Cabos, Mexico. ...
Kiawah Island Club: South Street Partners begins development of Orange Hill, a 933-acre residential and golf community on Johns Island, South Carolina. ... Topgolf: The sports entertainment brand in Dallas, Texas, enters a multiyear partnership with two-time major champion John Daly to expand its venue entertainment, merchandise, and food and beverage offerings nationwide.

EXPANDED NOTES >>

RELATED: Industry press releases | Industry press release videos
RELATED: The First Call / PR Newswire feed

READ, WATCH, LISTEN

➡️ The war for East Potomac: Inside golf’s most heated battleground
Alan Bastable | Golf.com | Read

➡️ Hogan's Alley turns 100
Jerry Tarde | Golf Digest | Read

➡️ John Daly has a new Masters week deal in Augusta after longtime Hooters tradition
Tim Schmitt | Golfweek | Read

➡️ An ode to odd sets of clubs
Beau Scroggins | Fried Egg Golf | Read

ICYMI
Golf Business Live: Forrest Richardson, course architect
Discover how golf course owners can drive environmental sustainability and economic growth in this conversation with Richardson.
TFC PODCAST / VIDEO NETWORK

RECENT DROPS

🎧 CONTENT CLUBHOUSE
Jaquan Ware: A story of self-belief
Guest: Jaquan Ware, content creator.
Listen | Archives

ARCHIVES: 🎧 Podcasts | ▶️ Videos

TFC GOLF JOB BOARD

THIS WEEK'S FEATURED LISTINGS

▪️Pathways Launch Internship Program
USGA
Liberty Corner, New Jersey | Info

▪️Pathways Discover Internship Program
USGA
Pebble Beach, California | Info

▪️Irrigation Manager
Oasis at Death Valley
Death Valley, California | Info

▪️ The First Call Job Board
▪️ Buffalo Groupe Job Openings

GOLF IN MOTION MONTHLY

Buffalo Research's new Golf in Motion Monthly tracks year-over-year visitation trends across traditional golf facilities, off-course retail, golf entertainment venues and sporting goods retailers using anonymized movement data from approximately 30 million mobile devices.

Each monthly report is designed to provide the golf industry with a consistent, data-driven benchmark to help operators, brands, investors and industry leaders identify trends, and make more informed business decisions.

The report is free. Upon signing up, you will receive the updated monthly reports straight to your inbox.

>> Sign Up

CALENDAR

NOVEMBER
8-11: International Association of Golf Administrators Annual Conference | Info
9-11: Golf Business Network Leadership Summit, Pinehurst, North Carolina | Info

JANUARY
26: AGM Retail Conference, Orlando, Florida | Info
26-29: PGA Show, Orlando, Florida | Info

COMPLETE CALENDAR >

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.