Thursday Oct 27, 2022
FIRST THOUGHT

Of the 99 respondents to The First Call's poll question "How cold is too cold for a round of golf?" 48% selected "icy (20-32 degrees)." This was followed by "nippy (33-50 degrees)" (37%), "crazy (< 19 degrees)" (10%) and "balmy (51-70 degrees)" (4%).

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> Question of the Week: Just like in Major League Baseball, if you could have a walk-up song, what would it be and by which artist or group? 

Send replies on this question or other topics to shall@buffalogroupe.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

READ, WATCH, LISTEN

> LIV Golf lands a legal win vs. PGA Tour in battle for information
[Alex Miceli | Sports Illustrated | Read]

> DOJ inquiry in pro golf includes Augusta National, U.S. Golf Association, PGA of America, per report
[Lorenzo Reyes | USA Today | Read]

> Property brothers: Mike and Chris Keiser inherited their father’s ambition, then got the bug to build
[Josh Sens | Golf.com | Read]

> How do hickory golf clubs stand up to modern technology?
[Random Golf Club Films | Watch]

> Inside the coffee company that helped Phil Mickelson slim down
[Ken Klavon | Sports Illustrated | Read]

Barney Adams, 83, remains an innovator at heart
Eschewing retirement, Adams continues to revolutionize golf equipment as Breakthrough Golf Technology follows up its Stability putter shafts with the cleverly designed ZNE wedge shafts
How a return to Scottish golf helped a grieving father
In this excerpt from 'When Revelation Comes: A Journey Across the Sacred Links of Scotland,' author Jim Hartsell writes of his youngest son, his loss and seeking peace in Scotland
FACT OF THE DAY
DID YOU KNOW ...
Golf specialty retail total square footage is up 19% since 2019. This marks the first time since the 2016 closure of Golfsmith that the industry has had over 9 million square feet of retail space.

Source: Longitudes Group

Learn more about golf industry changes at the off-course channel
THE INDUSTRY
Latest National Rounds Played Report for September 2022 shows U.S. rounds down 1.7% and down 2.5% YTD when compared to September 2021
Read More
A shared love of golf and fashion inspires the designs and detailing of the new PXG x NJ Capsule Collection
Read More
Hospitality company to lead membership and marketing initiatives for the San Francisco-area club
Read More
Los Angeles club to host tournament March 27-April 2 with a field of 144 competing for an elevated $1.75 million purse
Read More
Florida Treasure Coast’s 16,500-square-foot private club undergoes significant capital improvements, will reopen following the renovation of golf course and clubhouse
Read More

Confirmed: By Blue Tees Golf, that the producer of golf rangefinders and accessories will participate in the 70th PGA Show in Orlando, Florida, Jan. 24-27.

Announced: By the LPGA, a multiyear agreement with luxury jewelry manufacturer Freida Rothman, which becomes an official marketing partner and licensee.

Announced: By PGA Catalunya Golf and Wellness, that it has been ranked No. 4 on Golf World's 2022 Top 100 Resorts of Continental Europe list and is No. 1 in Spain. The resort is located in Girona, Spain.

Announced: By Payntr Golf, a partnership with JD Plus, a product distribution company based in South Korea. Payntr Golf plans to launch its performance golf shoe line into Asia in March 2023.

Announced: By Ocean City Maryland Tourism, a two-year partnership with veteran golf analyst David Feherty, who will promote the east coast golf destination. The region features 17 championship golf courses and the Ocean City Boardwalk was recently named the seventh best boardwalk in America by Fodor’s Travel.

Announced: By Indian Wells Golf Resort, a trio of stay-and-play offers for late fall and winter at the California destination. Guests can stay at the Hyatt Regency Indian Wells Resort and Spa, Renaissance Esmerelda Resort and Spa, Miramonte Indian Wells Resort and Spa or Indian Wells Resort Hotel, and play at the resort's Celebrity and Players layouts.

Named: By the PGA of America, John A. Solheim, executive chairman of Ping and son of founder Karsten Solheim, the 2022 PGA Distinguished Service Award recipient. Solheim will be honored on Nov. 2, as part of the 2022 PGA Annual Meeting. Since 1988, the PGA Distinguished Service Award honors outstanding individuals who display leadership and humanitarian qualities.

#QOTD
"There is no deed in this life so impossible that you cannot do it. Your whole life should be lived as a heroic deed."
— Leo Tolstoy
ICYMI
USGA is strengthening its ties at the state, regional levels
In a The First Call Q&A, Emily Palmer, the USGA's chief member service officer, discusses how the governing body is enhancing the golfer experience through Allied Golf Associations
TFC PODCAST NETWORK
How David Maxfield Golf is growing on YouTube
'Behind the Golf Brand' host Paul Liberatore interviews the Australian about his channel's growth over the past year, and how golf tech and fitness have proven to be a tipping point

TFC PODCAST NETWORK RECENT EPISODES
> Golf Innerview with Ann Liguori: Why Padraig Harrington showed no interest in LIV Golf
> The ModGolf Podcast: Growing golf is as simple as extending an invitation
> Going Pro With Kelly O.: Golf Channel's 'Altered Course' was ahead of its time
TUNING IN

LIV Golf: LIV Golf Miami Team Championship
Site: Trump National Doral, Doral, Florida.
Streaming: Friday-Sunday, LivGolf.com.

PGA Tour:  Butterfield Bermuda Championship
Site: Port Royal Golf Club, Southampton, Bermuda.
Television: Today-Sunday, 1:30-4:30 p.m. (Golf Channel).
Leaderboard

DP World Tour: Portugal Masters
Site: Dom Pedro Victoria Gofl Club, Quarteira, Portugal.
Television: Today-Sunday, 8 a.m.-1 p.m. (Golf Channel).
Leaderboard

CALENDAR

NOVEMBER
6-9: International Association of Golf Administrators, Point Clear, Ala. | Info

JANUARY
23-25: Golf Business Conference, Orlando, Fla.
24-27: PGA Show, Orlando, Fla. | Info

FEBRUARY
6-9: GCSAA Conference and Trade Show, Orlando, Fla. | Info
10-12: West Michigan Golf Show, Grand Rapids, Mich. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

THE LAST CALL