Industry News

Capstone Hospitality partners with Oakhurst Country Club

(JACKSONVILLE, F.L.) Capstone Hospitality partners with Oakhurst Country Club to lead membership and marketing initiatives for the popular Bay Area club.

Leaning on more than a decade of experience helping private clubs substantially grow their membership base, Capstone has executed a full analysis of Oakhurst’s facilities and membership strategies and created an in-depth plan that addresses its unique goals and needs. 

Oakhurst Country Club offers a variety of amenities including an 18 hole championship golf course, pool, four tennis courts, a fitness center and renowned dining options. The clubhouse and golf course offer stunning views of Mt. Diablo which sits just south of the golf course. 

“Northern California and the Bay Area specifically have a plethora of private options, but Oakhurst Country Club stands out as a great option for families thanks to championship golf and world-class amenities,” says Brian Friederichs, Founder and CEO of Capstone Hospitality. “The club has all the right foundational elements to have a growing and happy membership base and that’s exactly what our proven approach will provide.”

Capstone’s talented team works with clubs and organizations across North America, bringing each a customized sales plan, renewed energy and competitive spirit. The goal is simple – drive membership growth and set clubs up for long-term success. On average, client clubs enjoy a 407% increase in memberships sold after one year of partnering with Capstone. 

The company has partnered with over 70 private clubs in the golf, tennis, resort, boating, and social spaces, helping them experience tremendous growth and financial stability through their proven methods and cutting-edge technologies. The high-profile and respected brands that have benefited from Capstone Hospitality’s services include Nemacolin Resort, The Biltmore, The Golf Club of Amelia Island, Concert Golf Partners, Hawks Ridge Golf Club, Pensacola Country Club, and Waynesville Inn and Golf Club, among many others.

To learn more, please visit, call 904-853-6609 or email Follow on social via Instagram and Facebook.  

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About Capstone Hospitality

Capstone Hospitality was founded by former professional golfer Brian Friederichs in 2009. It seamlessly partners with private clubs to implement an innovative and proven method for driving membership sales.  The company has gained valuable industry knowledge in a diverse range of markets while working with private clubs across North America. Its comprehensive experience allows staff to deeply understand membership sales and private club needs, bringing a wealth of industry knowledge and using it to customize membership marketing and sales plans for clubs of all sizes. They offer multiple services to develop and drive sales

Capstone’s industry-leading sales team is primarily made up of individuals who come from the world of golf, including former players on the PGA Tour, other professional circuits or collegiate programs.

To learn more, please visit

Austin Zehel
Buffalo Agency