Tuesday Nov 01, 2022
FIRST THOUGHT

The name Atthaya Thitikul is quite likely not a household one — yet. On Monday, Thitikul, 19, a two-time LPGA Tour winner, became just the second Thai to become No. 1 in the Rolex Women’s World Golf Rankings. Also, she becomes the 36th player to hold the No. 1 position and is just the second under the age of 20. In 2021, Thitikul became the youngest player ever to win the Ladies European Tour’s Race to Costa del Sol while also securing Rookie of the Year and Player of the Year honors. This year, she currently leads the LPGA's Rookie of the Year standings with 1,487 points and is fourth in the race to become Player of the Year.
 
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> Question of the Week: In 2023, LIV Golf is hopeful its team model will lead to franchises being sold. Regardless of your opinion about LIV Golf, do you believe the franchise model is a viable option for golf?

Send replies on this question or other topics to shall@buffalogroupe.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> Cabot delves into outside golf management with two Vegas courses and two others near casinos
[Erik Matuszewski | Forbes | Read]

> Amid the MAGA hats at Trump’s Doral, LIV Golf finds niche
[Kent Babb | Washington Post | Read]

> Thai teen Atthaya Thitikul now No. 1 in women’s golf ranking
[Doug Ferguson | Associated Press | Read]

> Ranking Sergio Garcia’s wild tantrums, epic meltdowns and controversial moments
[Gary Van Sickle | Sports Illustrated | Read]

Design Notes: Cape Club of Palm City enjoys a sparkling renovation
Connecticut’s Mohegan Sun doubles down with a Ron Garl refresh; Japan’s Classic Golf Club spurns tradition by shelving its two-green system
FACT OF THE DAY
DID YOU KNOW ... ?
In the off-course retail channel, 62% of all square footage and 18% of total doors are owned by multi-door retailers with store footprints over 10,000 square feet.

Source: Longitudes Group

Learn more about golf industry changes at the off-course channel
THE INDUSTRY
Collection of laces available in solid and pattern designs, and in single, three and five packs
Read More
Companies plan to showcase innovations in equipment, technology, golf-related services and more to PGA professionals, retailers and industry leaders; register at PGAShow.com
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This year’s class joins a select group; inductees will be honored in conjunction with Top 100 Teachers Retreat, held in Scottsdale, Arizona, Nov. 13-16
Read More
Golf lifestyle apparel brand adds colors, including blueberry, crimson, coral and lapis, to its top-selling line
Read More
Select group of courses receive the company's highest accolade that recognizes course performance, on-course service and continuous improvement
Read More
November fundraising initiative encourages golfers booking tee times on GolfNow and TeeOff to round-up to benefit NFL’s Salute to Service and military communities
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Aline Krauter, Azahara Munoz and Avery Zweig receive exemptions for the LPGA tournament presented by Konica Minolta and Raymond James, Nov. 7-13 in Tampa Bay
Read More
Champion wore the green-white ticked, golf-specific shoelaces en route to a one-shot victory, his second on the PGA Tour
Read More
#QOTD
"The best preparation for tomorrow is doing your best today."
— H. Jackson Brown Jr.
ICYMI
TFC Inbox: Stepping up to the music
Readers of The First Call offer an eclectic list of songs they would like to hear when stepping up to the first tee; a deeper dive on divots; and why we just need to quit the hate
CALENDAR

NOVEMBER
6-9: International Association of Golf Administrators, Point Clear, Ala. | Info

JANUARY
23-25: Golf Business Conference, Orlando, Fla.
24-27: PGA Show, Orlando, Fla. | Info

FEBRUARY
6-9: GCSAA Conference and Trade Show, Orlando, Fla. | Info
10-12: West Michigan Golf Show, Grand Rapids, Mich. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

THE LAST CALL