Industry News

Lohla Sport introduces fall colors to popular 'The Very Pant' lineup

(LOS ANGELES, Calif.) – Rallying off the popularity of its “The Very Pant,” LOHLA SPORT has introduced several Fall colors to what’s become a go-to staple for ladies on and off the golf course.

In addition to navy, white, black, red and lemon, new seasonal hues include blueberry, crimson, pine, coral, lagoon and lapis are now offered online and in more than 200 golf shops nationwide.

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The Very Pant is a cornerstone to LOHLA SPORT – designer of premium golf-lifestyle ladies’ apparel – ushering in a “Golfleisure” movement akin to the Lululemon “Athleisure” craze.  With four pockets and French luxe, four-way stretch fabric, The Very Pant promotes a made-for-play aesthetic that optimizes movement in comfortable, sporty and chic ways.

Inspired by the J. Peterman character in the TV hit “Seinfeld,” The Very Pant pays homage to one of the sitcom’s famous lines: “The Very Pant I’ve been searching for all my life.”

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“The Very Pant is our top-selling style among golfers and non-golfers,” says Lisa O’Hurley, Founder and CEO of LOHLA SPORT.  “It’s rare to have such a stretchy pant with a full button and zip closure. You can do yoga in them and then go straight to lunch or the golf course, looking ‘put together’ the entire time.

“Seasons may change, but personal style is no passing trend.  It’s important to have new and fresh colors of The Very Pant for each season. Matching fashion to changing temperatures and colors of leaves makes golfers comfortable and on-trend, and that’s what LOHLA SPORT is all about.”

LOHLA SPORT will soon introduce a new style, The Luxury Tech Pant, in navy and black.  Fitting for cooler weather, it boasts slightly warmer stretch material and features a button and zip closure as well as one inside back pocket ant two front pockets.

The new The Very Pant colors and The Luxury Tech Pant complements LOHLA SPORT’s “Winter Wonderlands” collection that has exceeded projections by more than 100%, signifying the brand’s significant growth since its January 2021 debut.

The Winder Wonderlands’ coordinated tops, bottoms, skorts and outerwear takes the names of four-seasons destinations known for converging swanky fashion and active lifestyles:

  • Lake Tahoe – Smoothly move from summer to early autumn with twists on bright primary colors, including lemon, red and blueberry, perfectly accented in navy and white.
  • Vail – Enjoy high-fashion, couture Fall hues of pine, navy, crimson and white on and off the golf course.
  • Park City – Liven up mid-autumn with bright, eye-catching sorbet colors – lapis, coral and lagoon – with navy and white trims; don’t miss the new “glossy vest.”
  • Stowe – Play with the new, elegant and warm neutrals like “almond” paired with black and white, including a “Fendi-esque” print, for luxurious looks.
  • Aspen – Prepare for the holidays with unofficial “Schitt’s Creek” styles influenced by “David” and “Moira” on the hit show that includes fashion-forward red-black plaid pants.

Rooted in colorful, on-trend European designs with feminine Los Angeles flair, LOHLA SPORT styles are in sizes XXS to XXL with cuts that are flattering yet not overtly sexy and made of fine-quality fabrics sourced worldwide.  

ESPN, Forbes, Golf Digest, GOLF Magazine, Golfweek, NBC Sports and others praised the brand’s refreshing looks as well as designers Lisa O’Hurley and London-based Paul Rees formerly of Burberry and Aquascutum fame.  Golf legend Annika Sorenstam is among LPGA TOUR players who exclusively wear LOHLA SPORT.

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Based in Los Angeles, California, LOHLA SPORT is a new, premier ladies’ golf-lifestyle apparel brand that is quickly captivating the golf, country club and resort market.  Debuted in January 2021, its impeccable sense of style features colorful, on-trend European designs with Los Angeles flair.  The brainchild of recognized fashionista and longtime Golf Channel and GOLFINO executive Lisa O’Hurley, LOHLA SPORT boasts a classy and playful lineup of tops, bottoms, skorts and outwear in coordinated collections online and in 250-plus exclusive golf shops across America.  Outfits confidently transition from the course to the office to socializing with friends and family.  Especially popular are its signature “Golf Fitness Pull-on Pant” and “The Very Pant,” a play on “Seinfield” in which, O’Hurley’s husband, actor John O’Hurley, starred as the fictional character J. Peterman.

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Rich Katz