Tuesday Nov 09, 2021
FIRST THOUGHT

In this space the The First Call has written about topics ranging from supply chain to rule issues; from upswings to downturns; and from competition to controversies. Today, we'd like to start hearing your thoughts on any topic or issue related to the golf industry. Email us here, and please provide your first and last name, and place of residence. We'll collect your responses and begin publishing them on a regular basis.

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READ, WATCH, LISTEN

> Mexico Open to be part of PGA Tour schedule for 1st time
[Associated Press | Read]

> Meet the masters of restoring Golden Age classics
[Joe Passov | Links Magazine | Read]

> U.S. Open host communities: Popular courses get needed attention
[USGA | Watch]

Drive Shack's new Puttery strengthens strong 3rd quarter
Company's financial reporting shows the best total revenue quarter in 3 years
FACT OF THE DAY
DID YOU KNOW?
Thirty percent of U.S. green grass golf ball sales are sold in the Southeast, with the other four regions each taking 20% or less.

Source: Longitudes Group Market Value Model 2021
INDUSTRY NEWS
Co-founder is selected for Golf Inc. Most Powerful People in Golf list
Read More
Ko won her 2nd title of 2021 wearing the Ecco Biom G3 shoe
Read More
Boys PAC-12, Girls Ivy League camps to be held Jan. 8-9 at Omni La Costa Resort and Spa
Read More
Respective winners of the PGA Tour's World Wide Technology Championship at Mayakoba, European Tour’s Portugal Masters and PGA Tour Champion’s TimberTech Championship played the brand's cleats
Read More

Signed: By Duca del Cosma, Kelly Tan, a two-time Olympian and LPGA player, to a multiyear endorsement.

NEWS AND FEATURES
Liv Golf Investments begins to fill in C-suite roster
Newly created entity names Sean Bratches as chief commercial officer and Ron Cross as chief events officer a week after Greg Norman is named CEO 
"We can't shape what we don't understand, and what we don't understand ends up shaping us."
— Catarina Mota
CALENDAR

NOVEMBER
9-10: International Association of Golf Administrators Annual Conference, Frisco, Texas | Info
9-10: National Links Trust Symposium on Municipal Golf, Washington, D.C. | Info
9-10: National Golf Course Owners Association Multi-Course and Resort Operators Retreat 2021, Monterey, Calif. | Info
21-24: World Golf Expo 2021, Hainan, China | Info

JANUARY
25-28: PGA Merchandise Show, Orlando, Fla. | Info

FEBRUARY
5-10: GCSAA Conference and Trade Show, San Diego, Calif. | Info
19-23: CMAA World Conference and Club Business Expo, San Diego, Calif. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.