Industry News

Golftec CEO And Co-founder Joe Assell named to Golf Inc. Most Powerful People in Golf list

Denver, CO, November 4, 2021 -- GOLFTEC, the world leader in golf improvement and club fitting, is proud to announce that CEO and Co-founder Joe Assell recently was named to the Golf Inc. Most Powerful People in Golf list.

Every year Golf Inc. releases their list of the top 25 most powerful people in golf – the people who by their position or influence, have the greatest ability to affect the industry in the next year. This year Assell comes in at #24 on the list, as GOLFTEC has grown to 220 locations worldwide with over 900 employees, including more than 500 PGA members and apprentices. GOLFTEC has given over 12 million lessons, including 1.5 million lessons this year alone.

Golftec CEO Joe Assell

The list is a who’s who of golf names with Professional Golfers Annika Sorenstam #21, Tiger Woods #19 and Jack Nicklaus #17. Others of note include Seth Waugh, CEO, PGA of America #8 and Jay Monahan, Commissioner, PGA Tour #4.

“It is a tremendous honor to be included in the Golf Inc. Most Powerful People in Golf list,” said Assell. “I am proud of the work we have done to help people around the world play better golf, and I couldn’t have accomplished this without the great team I have working with me.”

When talking about Assell’s position on the list, Golf Inc. was quick to highlight GOLTEC’s position as one of the leading employers of PGA professionals as well as GOLFTEC’s reputation as a technology innovator.  Earlier this year, GOLFTEC unveiled OptiMotion, the ground-breaking motion tracking system that sets a new standard for how golf swings are measured, and the way golf instruction is delivered.

Since 1995, GOLFTEC’s mission has remained the same—to help people play better golf. The GOLFTEC experience is designed for golfers of all ages and abilities to work with an expert Coach to build a game improvement plan customized to their specific needs and goals. GOLFTEC’s cutting edge training systems, including new OptiMotion, gives our Students and Coaches instant and data-driven feedback. With millions of lessons given and more than 220 locations across the world, GOLFTEC is the world leader in golf instruction.