Association of Golf Merchandisers

Sand Valley enhances group experience with custom merchandise options

The Wisconsin resort offers personalized apparel and accessories for groups, creating a tailored experience that leaves a lasting impression and strengthens guest loyalty

Sand Valley has expertly expanded its retail offerings by introducing a group merchandise option tailored for corporate or buddies groups of eight or more. This unique service allows groups to personalize their visit with custom gear, including apparel and accessories, which are prepared and ready upon their arrival at the Nekoosa, Wisconsin, resort.

Leveraging its existing relationships with high-quality brands such as Peter Millar, Greyson, Adidas, Seamus, Yeti, and Imperial, Sand Valley offers a range of products that can be customized with logos, lettering, and more. This bespoke service extends beyond clothing to include personalized bag tags, ball marks, headcovers, glassware, and even curated gift baskets, enhancing the overall group experience.

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The customization process is streamlined and user-friendly. It begins with an initial email that includes a link to a flyer showcasing the available brands and their products. This flyer serves as a starting point for groups to envision and design their custom items. The group merchandise coordinator then collaborates closely with each group and the chosen brands to finalize the designs and ensure all details are to the group's satisfaction.

On arrival at Sand Valley, guests are presented with their custom items, adding a special touch to their stay. Moreover, the service doesn’t end with the visit; groups are encouraged to order additional custom items post-stay, extending their experience and keeping the memory of their trip alive.

This initiative not only delivers a memorable and personalized shopping experience but also fosters stronger connections between the guests and the resort. By focusing on bespoke merchandise, Sand Valley enhances guest satisfaction and loyalty, making each group's visit uniquely memorable and encouraging repeat visits.

For information about the Association of Golf Merchandisers (AGM), visit AGMGolf.org, or reach out via email at info@agmgolf.org or by phone at 602.604.8250.


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